Content Marketing, Strategy

18 Ways to Engage your Audience in August 2020

August – the final month of the Australian winter, where mornings get crisper and days become longer. For Melburnian property marketers in 2020, August is a month of uncertainty as COVID restrictions toughen and market conditions remain challenging.

 

Because it’s more essential than ever that you’re engaging with your community online, we’ve got some fun and creative content ideas to help you drive engagement this August:

 

International Cat Day – August 8th

Today’s the purr-fect day to celebrate our furry friends and purr-ecious WFH pals. If you’re feline creative, here are some claw-some ways you can engage with your audience today:

 

Blog idea: Write a blog with tips on how homeowners can ‘cat-proof’ their new home so their pristine carpets, architraves and curtains can remain scratch-free.

Community idea: Engage your community by asking them to post a photo of their feline family members to socials and tag your brand’s handle in the caption. You could also add incentive by turning this initiative into a competition and offer a prize for the best post.

Brand idea: Ask your cat parent workmates to share photos or short videos of their purr-fect pet as they work from home. Share these images with your community to add personality to your brand’s online presence.

 

Book Lovers Day – August 9th

A day to curl up with your favourite read.

 

Blog idea: Write a blog about must-read books for your customers. It could be about interior design, garden maintenance, mindfulness, finance for FHB or a whole range of topics. People love listicles, so don’t be afraid to curate a list of useful books with the appropriate hyperlinks!

Spotify idea: In the days before Book Lovers Day, ask your social media community to share their favourite mindful music – tunes that can be played in the background while studying or reading. Add these songs to a Spotify playlist and share it with your community.

Community idea: Ask your community to share a photo their favourite book (audio, digital or hardback), with a caption that explains why to your Facebook page. Turn this activity into a competition by picking a winner and offering a prize worthy of a bookworm.

 

Left Handers Day – August 13th

A day to celebrate the uniqueness and differences of left handers.

 

Infographic ideas: X fun facts about left handers.

Brand idea: share photos of your left-handed team mates on your socials. It’s always nice to publicly acknowledge your team members for their uniqueness! It’ll also add personality to your brand.

Blog idea: X hacks for left handers.

 

Cupcake Day – August 17th

A day to sit back, relax and cake it easy.

 

Blog idea: X easy cupcake recipes.

Video idea: Film a video where you make a cupcake recipe in your display home’s kitchen. Throughout the video, also highlight the key features of the display home’s kitchen – the island bench that features plenty of space to prepare, the soft-close drawers to store your utensils, the butler’s pantry to wash up when you have guests, the high-quality appliances. This video idea not only provides a fun, entertaining video for your followers, it also showcases the beauty of the display home. Just make sure the kitchen is thoroughly cleaned when you’re finished!

Competition idea: Ask the cupcake lovers in your Facebook community to bake their favourite cupcake recipe and post a photo of it, tagging your brand. Choose the best or most creative as the winner, and offer a prize fit for a cupcake queen (or king!).

 

Senior Citizens Day – August 21st

A day to honour and respect our elders.

 

Spotify idea: In the days/weeks leading up to Senior Citizens Day, ask your community to share their favourite songs from 50s, 60s and 70s. Compile these songs into a Spotify playlist and share it on your social channels.

Video or live webinar idea: To encourage wellness and movement within the older generations of your community, ask a local fitness instructor to film a low impact class that’s suitable for seniors. It could be streamed live, or pre-recorded and shared across your socials.

Blog idea: X funny baby boomer phrases.

 

International Dog Day – August 26th

A day to celebrate man’s fur-nomenal best friend.

 

Video idea: DIY dog treats – film a video where you make a dog treat recipe in your display home’s kitchen. Throughout the video, also highlight the key features of the kitchen.

Infographic idea: X health benefits of having a pet dog.

Community idea: Engage your community by asking them to post a photo of their canine family members to socials and tag your brand’s handle in the caption. You could also add incentive by turning this initiative into a competition and offer a prize for the best post.

 

We hope you’re filled with a ton of inspiration to make August a fun, innovative and captivating month for content!

 

If you’d like discover how Property Republic can help you deliver consistently valuable content, get in touch. We have a range of content marketing offers available to help you enhance your content marketing activities without breaking the budget.

 

Author


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Judi Carr

A bona fide property marketing queenpin who embraces challenges and new opportunities. Loves a good quiz. Go the Hawks. With a wealth of knowledge and experience in the property industry having worked for some of Australia's biggest developers and property organisations, our Director, Judi, guides and inspires the success of our brand.By combining her extensive property knowledge and passion with her innovative and strategic thinking, Judi always knows how to achieve the best outcomes for clients.