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We recently had a light bulb moment. Perhaps it was more of a slow burn that crept up on us and everything clicked. We think we had known it for a while but couldn’t quite put our fingers on how to go about changing it and probably had in the back of our mind that the industry wasn’t ready to steer away from traditional marketing methods. After all, millions of Australians live in what was once a new housing estate and were attracted to the site after seeing a sign,
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