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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Content Marketing, Project Marketing
I recently read a LinkedIn article by Kaitlyn Gillies, entitled Treat your Marketing Consultant like your GP. Gillies, in her compelling article, compares the way general practitioners’ knowledge, advice and medical recommendations are received, versus that of marketing experts by businesses. “We respect the advice of medical practitioners because they have knowledge, training, skills and experience that give them authority to advise us on what is best for our health. The same goes for working with a marketing professional or agency.” And I’ve got to say, she makes one hell
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