Your address will show here +12 34 56 78

Thought Leadership

A place to keep up-to-date with the latest marketing trends

Lead Nurture
Over 12 months ago I conducted a workshop with a project team. The objective was to collaboratively devise a marketing and sales plan to deliver the very large number of sales required. One of the first questions I asked of the Sales Manager was, “How many prospects do you have on the database?” Him (proudly): “7,000” Me: “And on average, what is your conversion rate?” Him (proudly): “10%” Me: “So, based on those numbers, if we spent no money on generating new enquiry this year, we could achieve the sales
0