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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Lead Nurture
More than a millennial trend, hashtags are incredible social media features that help to attract views to your posts and social profiles, as well as organise and store content for users to easily find. Using relevant and popular hashtags creates great visibility for your social activity and campaigns, and can help you to reach your target audience more effectively. It also opens the opportunity for a bigger social media audience, which in turn, is likely to result in increased fresh leads for your project. To make your social media marketing

Content Marketing, Strategy
Timeliness is one of the most important aspects of any content marketing strategy, whether you’re running a campaign on your website, sending email newsletters, or simply posting on social media.One way to ensure that your content is timely, is by planning it in alignment with current events and holidays and riding the peak of public interest. This way, you’ll be able to amplify your content and make your campaign more relevant and effective. For many marketers, strong editorial planning is a necessity. Here are two key tips to help you deliver