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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Customer Experience
A few weeks ago, I celebrated my birthday. Happy birthday to me.I received phone calls, texts, gifts and flowers from family, friends and colleagues. Plus, I received a range of birthday messages from people I deal with maybe once a year or once every 3 years (in the case of my mortgage broker, George).818 Dental hoped I had a great day and a year filled with many smiles. My annual spend with them is probably about $1,500.Mecca sent me an email advising that they have a surprise for me and

Lead Nurture, Strategy
When I was little, I remember using the Paint program on my computer, and every document being called “Untitled”. At the time, my six-year-old self didn’t quite realise what this meant. I thought it was the adult word for ‘document’. But now, in the world of masterplanned communities, the topic of untitled land becomes the elephant in the room that no one wants to admit to or take accountability for. Good news travels fast, but bad news travels even faster. So, when you can’t deliver on titles due to unforeseen