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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Customer Experience
Three months ago, I signed up to a 30-Day fitness challenge at a gym in Ascot Vale.After driving past the gym multiple times and finding myself intrigued by its night-club aesthetic, I decided to follow them on Instagram. I was instantly entertained by their fun and cheeky captions, and also felt extremely motivated by their posts, which featured a range of workout videos and success results.   A few days after following them on Instagram, I was greeted with a personalised direct message from a member of the team:“Thanks for following
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