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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Lead Generation, Lead Nurture, Strategy
When it comes to databases, bigger isn’t always better. In a recent article by Seth Godin, it states that, “Direct marketers don’t care how many people they reach. They care what percentage take action”.   I found this statement very interesting considering developers, in my experience, love big databases, but do very little to nurture them.   A large database is worth nothing if you’re not actively trying to convert these leads into sales. With that said, it’s also important to segment your audience to ensure you’re talking to the right people at the
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