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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Content Marketing, Lead Nurture
You’ve created an email with compelling copy and a punchy subject line, but it’s not performing well.  That’s despite the 2019 statistics from HubSpot saying that 99% of consumers check their email everyday and 59% of respondents claim that marketing emails influence their purchase decisions.   Here are some possible reasons why your emails aren’t converting:  Your Call-to-Action is weak Having a sub-par call-to-action is almost as bad as having no CTA at all! Even if your subject line offers a gripping hook, and your email copy proves irresistible, you’ll receive better results if