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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Content Marketing, Customer Experience, Lead Generation, Strategy

Crafting the Perfect Message for your SMS Marketing Strategy

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20 November, 2019

- Content Marketing, Customer Experience, Lead Generation, Strategy

So, you want to get started on an effective and engaging SMS marketing strategy that really drives conversions for your property business. You’re aware of the many benefits of SMS marketing, you’ve planned out your strategy with your project marketing team and you’re ready to start crafting your perfect message. You’ve come to the right place! There are a range of elements your messages need to feature to not only grab attention and encourage action, but to follow important legal requirements:Structuring your messageThe perfect SMS includes the following features:A personalised
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Content Marketing, Strategy

6 Ways to Implement SMS Marketing in Property

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20 November, 2019

- Content Marketing, Strategy

The Property Republic team do a lot of mystery shopping for clients. Part of our mystery shopping efforts involves joining developers’ and builders’ SMS databases to receive promotional and advertising materials. It may not come as a surprise to know that during our mystery shopping process, we receive a range of messages that are highly sales orientated, not personalised and lacking in their ability to make a connection with the recipient and deliver meaningful messages. These ‘new land release’ and ‘5% deposit’ texts that bombard recipients not only leave them
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Content Marketing, Strategy

7 Benefits of SMS Marketing

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20 November, 2019

- Content Marketing, Strategy

SMS (short message service) marketing is an initiative that uses text messages to send promotional, advertising and educational materials to consumers. The strategy is purely permission based, which means customers must opt-in to receiving texts – making your audience highly engaged. If we think about the average person’s dependence on their smart phone on a day-to-day basis, the concept of using SMS in marketing is a no-brainer. People carry their mobile phones with them everywhere, making SMS the best way to reach your prospects and customers anywhere, at any time.
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Content Marketing, Strategy

4 Questions You Need to Answer Before Starting a Video Strategy

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20 November, 2019

- Content Marketing, Strategy

So, you’ve decided to embark on the journey towards capturing, producing and posting great video content for your property business. But, before you whip out the video camera to start filming, there are some important questions to need to ask yourself and your team:What video quality is right for your brand? It’s important that the video you’re producing aligns with your brand, market and the price bracket you’re operating in. A low production video will look out of place if you’re selling high-end properties – and vice-versa. Before you start
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