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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Content Marketing, Strategy
So, you’ve put some SEO tactics in place and you’re excited to see some great results. But do you know how SEO works, and what on-page factors affect the effectiveness of your SEO strategy?We’ve got a few insights to help you out: Understanding search enginesSearch engines are answer machines. They exist to discover, understand, and organise the internet’s content in order to offer the most relevant results to the questions searchers are asking.They have three primary functions:Crawl – This refers to the discovery process where engines send out a team of
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Strategy
You’ve probably heard the term ‘SEO’ thrown around in today’s digital-driven world. But do you know what SEO is, and how it can help your property business?According to Jill Whalen, CEO of High Rankings, “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”Also known as Search Engine Optimisation, SEO is the process of ranking first in search engines through utilising organic methods such as optimising content and improving user experience. Optimised websites come up in search
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