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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Customer Experience
Have you started mapping out what books you’re planning to read this year? If not, let us help you. Our team are avid readers and we’ve collected a list of books (old and new) that we think every property marketer (and other marketers for that matter) can benefit from reading.1. Instabrain: Marketing to Gen Z (2019) – Sarah Weise When we talk about first home buyers, we often talk about millennials and many property marketers design their strategies to produce results in the now. But what about the buyers of
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Customer Experience
We’ve previously written about the top 5 marketing trends to look out for in 2020. One trend that we touched on briefly was artificial intelligence and voice assistants – a topic we thought deserved a little bit more attention.   You’ve surely heard of Siri, Alexa, and Google Assistant by now. You might even use a virtual assistant to control your lights at home, check your home security system, or find out if you need an umbrella before heading outside. These voice assistants are becoming more and more popular, and according
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Content Marketing, Strategy
Social media marketing is a great way to engage audiences and increase brand awareness, however, it’s important to have a strategic plan in place. When it comes to creating a social media strategy for your brand, there are a few things to consider first to ensure you are utilising every aspect of the platforms you’re using.We’ve listed some tips to get you started: Identify your goals Before you jump on social media and start posting, it’s extremely important to determine your goals. Planning your goals out first, enables you to take the best
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Lead Nurture
Social media is an integral part of your digital marketing strategy. Utilising it effectively can help to propel your marketing goals into action and produce great results. Here are 6 benefits you can experience when you implement a comprehensive social media marketing strategy:    1. Increased brand awareness Social media is one of the best tools to achieve online awareness for your property business. By utilising social media marketing, you’ll be able to expand your audience reach and boost your engagement. The more people who know and learn about your
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