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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Content Marketing
I recently read an interview in The New York Times about a tech-news-site, The Information, that keeps all their content behind a paywall. This concept is actually becoming more and more common in the news industry, as publishers struggle to cover their expenses.What sets The Information apart from most other news organisations though, is their big picture, in-depth, focus. Their reporters don’t just write about something they’ve heard, read or think their audience wants to read about, they’re experts in their fields and their articles are jam-packed with research, background

With bushfires terrorising large parts of our nation this summer, the country saw not only individuals reach out a helping hand, but businesses too.According to research from the World Media Group, brand activism is one of the leading marketing trends of 2020 (we recently wrote about this topic and other marketing trends to look out for this year). We thought we’d look into this topic in more detail and see if this, potentially, could be something worth investing in for property businesses.To make sure we’re all on the same page,

Customer Experience, Strategy
The APLACE by Glenvill team journeyed to the Yarra Valley to craft their Customer Service Charter in a workshop facilitated by Property Republic.  Participants were guided through the process of developing their customer service vision, which involved identifying the words and emotions they want their customers to feel, as well as how they want them to describe their experience with APLACE. Response timeframes, availability and customer service principles were developed to provide both internal and external clarity. The workshop also involved an analysis of each customer segment and the development of KPIs. Finally, the