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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Content Marketing, Strategy

Given Sunday’s disappointing announcement from Dan Andrews about the extended lockdown for Melburnians, your community is craving digital interaction and entertainment more than ever!

 

Use this time to engage and amuse your audience by creating content that they can relate to and enjoy.

 

To help you get started, here are 27 different content ideas you can implement, starting today.

 

8 September 2020 – International Literacy Day  

Blog idea: X must-read books about (topic)

Community engagement idea: Ask your homeowners to post a photo of their favourite book and write why they love it (and tag your handle!) to your social media page.

Competition idea: Host a competition where members of your Facebook community write a poem or short story and post it to your page. At the end of the day, pick a winner and offer a prize.

 

9 September 2020 – Teddy Bear Day  

Blog idea: DIY backyard teddy bear picnic set-up / X best local parks to enjoy a teddy bear picnic

Event idea: Host a virtual teddy bear picnic on Zoom that your community can tune into. During the picnic you can read books and play songs for the kids to listen to. This is an excellent activity at any point of the month – your invitation could be sent on Teddy Bear Day for a date later in the month!

Community engagement idea: Ask your social media community to post a photo of their childhood teddy, or their children’s current favourite teddy, and a short caption about why it matters to them. Make sure you ask them tag your social handle in the caption!

 

10 September 2020 – R U OK? Day

Blog idea: X ways to show your friends and family you care

Communication idea: Show your community and staff members that you care about their mental health and well-being by asking them the simple question – are you okay? Make a social post, send out an email or text, give someone a call. It doesn’t matter how you do it – even the smallest gesture can have a big impact.

Spotify idea: Compile a playlist of uplifting and positive songs to share with your community, and bring a smile to their faces.

 

10 September 2020 – Swap Ideas Day  

Blog idea: Partner up with another brand or individual (such as an interior designer) and share ideas about a relevant topic in a casual interview setting. Top and tail the transcript with an intro and outro to make an interesting read for your customers. You could also film or record this interview and create a compelling video or podcast episode.

Social media idea 1: Use this day to shout out a word of appreciation to other brands or individuals who you have collaborated and shared ideas with.

Social media idea 2: Use your Instagram stories to host an idea sharing session. Ask your followers to send through ideas or suggestions for the community, and respond to them in a short stories video.

 

13 September 2020 – Positive Thinking Day  

Blog idea: X positive affirmations to tell yourself every day

Video idea: Get your sales team to record themselves saying their favourite positive quote, mantra or affirmation using their smart phone. Compile the clips into one montage and share to your socials.

Community engagement idea: Ask your social media community to post their favourite positive quote, mantra or affirmation and tag your brand. Or, host an Instagram stories session where your followers send you their favourite positive sayings and you read them aloud in a video – be sure to give a shout out to each person whose submission you read!

 

16 September 2020 – Working Parents Day  

Blog idea: X confessions of a working parent in iso

Community engagement idea: Ask the working parents in your community to post a video of a funny ‘truth’ or ‘confession’ about being a working parent in iso to your socials (and tag your handle!). You can add incentive by offering a prize for the funniest video.

Social media idea: Post something motivating to your social media today, to acknowledge the hard work of the working parents in your community – especially those working from home with kids!

 

20 September 2020 – National Women’s Friendship Day 

Blog idea: X ways to show your friend you care

Community engagement idea: Encourage your female followers to have a virtual date (or in-person if restrictions allow) with their close female friends and post photos of their catch up, tagging your brand.

Spotify idea: At least one week prior, ask your followers to send through their favourite songs about girl power and friendship. Compile the suggested songs into a Spotify playlist and share with your social media community.

 

21 September 2020 – World Gratitude Day  

Social media idea: Post an inspirational quote or thought to your social media today that encourages your followers identify the things they’re thankful for.

Video idea: Ask your sales team to use their smartphones to video themselves saying something they’re grateful for. Compile the clips into one video and post to social.
Community engagement idea:
Ask your community to post about what they’re grateful for in their home or their estate (in a caption or in a video) and tag your brand. Or, host an Instagram stories session where your followers send you the things they’re grateful for and you read them aloud in a video – be sure to give a shout out to each person whose submission you read!

 

22 September 2020 – Hobbit Day

Blog idea: X inspirational quotes from The Hobbit or X important lessons in The Hobbit

Competition idea: Throughout the day, post a range of quotes from The Hobbit to social media. The first person to guess who says the quote correctly wins a prize chosen by you!

Quiz idea: Host a virtual quiz on Zoom. Participants must write down their answers and email or direct message you afterwards with their answers. The person who gets the most questions right wins a prize chosen by you.

 

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Customer Experience, Project Marketing, Strategy

When launching a project, development teams take a no-expenses spared approach to branding, creating brochures and installing the biggest billboard council will permit along the freeway. Hundreds of thousands of dollars are spent on creating impactful first impressions. And while this is very important – you never get a second chance to make a first impression – what happens after you establish that initial contact and try to build a relationship?

 

All too often we see project teams leaving little budget consideration for lead nurture and content marketing activities. While branding initiatives are important, so too are the actions involved in nurturing your leads from initial enquiry to final sale and beyond.

 

Here’s a list of the items your budget will need to cover:

 

[ ] Brand identity development
[ ] Content and copywriting
[ ] Project website
[ ] Collateral
[ ] Lead generation
[ ] Lead nurture
[ ] Landing page/pages
[ ] Maps
[ ] Print media
[ ] Digital media
[ ] Project movie
[ ] SEM
[ ] Photography
[ ] Renders
[ ] Floorplans
[ ] Signage
[ ] Asset development eg photography, drone, videos
[ ] Display suite
[ ] Model and/or touch screen
[ ] Social media (posts and campaigns)
[ ] Press
[ ] Builder engagement
[ ] Launch event/ongoing events

 

For more insights on how to set up your new project for success, download our free Project Marketer’s Handbook.

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