Strategy
3 Books Property Marketers Need to Read in 2019
From blogs and articles to podcasts and courses, there’s a plethora of resources available to property marketers looking to enhance their strategies or learn a new skill.
While digital resources are highly convenient, at Property Republic, we love good, old-fashioned paper books!
To help you fill up your arsenal with great reads, here are three of our favourites:
Blue Ocean Strategy, Expanded Edition, W. Chan Kim & Renée Mauborgne 
Following the success of the initial release of ‘Blue Ocean Strategy’, published in 2004, W. Chan Kim and Renée Mauborgne have added further detail and insights into the marketing world in ‘Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant’.
The authors refer to untapped areas in the market as ‘blue oceans’ and describe how to make these spaces work in your company’s favour. This text focuses on standing apart from the competition by ‘developing uncontested market space rather than fight over a shrinking profit pool’.
This book is useful for property marketers that are looking to delve into unexplored areas of the market and create new demand.
The Content Code, Mark W. Schaefer
After publishing multiple marketing strategy books, including ‘Social Media Explained’ and ‘The Tao of Twitter’, author Mark W. Schaefer has summed up the importance of content marketing in ‘The Content Code’.
‘The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business’ outlines how to enhance your content, in order to achieve your communication and marketing goals. It details six key steps to creating valuable content that will boost your business in today’s competitive world.
This book will help property marketers understand the real value of social media marketing.
The Effortless Experience, Matthew Dixon, Nicholas Toman and Rick DeLisi
Providing customers with a positive experience may seem straightforward, however, in this text Matthew Dixon and his colleagues break down the real meaning behind brand-based customer loyalty.
Instead of providing an over–the–top service, ‘The Effortless Experience: Conquering the New Battleground for Customer Loyalty’ proves why brands that simply deliver promises keep customers more loyal than those who focus on delivering fancy experiences.
This book is especially useful for property marketers that are looking to re-engage existing leads and nurture the relationships they’ve already established.
Do you know of a valuable marketing resource that we haven’t listed? Get in touch and let us know!
Author
A bona fide property marketing queenpin who embraces challenges and new opportunities. Loves a good quiz. Go the Hawks. With a wealth of knowledge and experience in the property industry having worked for some of Australia's biggest developers and property organisations, our Director, Judi, guides and inspires the success of our brand.By combining her extensive property knowledge and passion with her innovative and strategic thinking, Judi always knows how to achieve the best outcomes for clients.
