Having a builder engagement strategy is important to ensure you are maximising the partnership for both parties.
Here are a few cost-effective tactics to include in your builder engagement strategy:
Re-engage your builders
You can do this by inviting them to site and providing an engaging presentation informing them on all the benefits of your project – such as simple building guidelines. This will help to keep your project top-of-mind and could result in increased builder referrals.
Use and share their content
Your builders are such a great asset and resource for your content marketing strategy! Be sure to ask for photographs and videos of their homes that you can promote across your socials. This will not only inspire prospects and purchasers of their home-building options but could also lead to increased referrals from your builders to acknowledge your support.
Acknowledge referrals with a thoughtful gift
Get personal with your builder partners and acknowledge their referral with a meaningful message and small, tailored gift – these don’t have to cost much and will go a long way in communicating your appreciation.
For more budget friendly marketing tactics, download your free version of the Property Marketers’ Survival Kit here! For tips on how to engage in a successful builder-developer relation, download our guide here!