So, you’ve decided to embark on the journey towards capturing, producing and posting great video content for your property business. But, before you whip out the video camera to start filming, there are some important questions to need to ask yourself and your team:
- What video quality is right for your brand?
It’s important that the video you’re producing aligns with your brand, market and the price bracket you’re operating in. A low production video will look out of place if you’re selling high-end properties – and vice-versa. Before you start production, establish a plan for how you’d like your video to look, who it’s targeting and what you want your viewers to take from it. Is the purpose of the video to increase sales, to educate, or to raise brand awareness? By establishing this beforehand, you will save yourself time and eliminate any risk of the video not living up to your expectations.
- What are the relevant production values?
Once you’ve planned your video, it’s time to think about the production itself and determine what you need to invest in. While our smartphone cameras are getting better and better, we recommend investing in a quality camera and microphone, as these will produce clearer and smoother footage and higher-quality sound. You also need to establish if you want animations, actors and props in your video. If so, are you able to produce these yourself, or are you better off outsourcing?
- Where will your video be posted?
Where your video is being posted will determine its style and level of quality. On Instagram, videos that come across as authentic, casual, and entertaining, such as behind-the-scenes footage, tend to perform well. YouTube and Vimeo require higher quality videos for a more immersive cinema experience. High performing videos on Facebook are more versatile and can be of both high production value and more casual – it all relies on the quality of the storytelling.
- How much is your time worth?
Unless you have previous experience shooting and editing videos, you might want to consider outsourcing to an expert. It’s not a question of whether or not you can do it, but how much your time is worth. Instead of you spending a full day on a job someone more experienced could do in an hour, consider what you can dedicate your time to that will be more beneficial to your business.
For everything you need to know about briefing, capturing, editing and producing effective video content download our guide here!