Content Marketing, Customer Experience, Project Marketing, Strategy

7 Characteristics of a Great Property Website

Your website is often where customers develop their first impression of your brand. That’s why it’s essential that your online presence makes a lasting impact for all the right reasons. We’ve compiled some features that will help to increase your site’s effectiveness and appeal.

1. Mobile-friendly

In a digital-obsessed world, it’s crucial that your property website is compatible with mobile devices such as smart-phones, tablets and iPads. Chances are, many members of your audience will access your website on a device other than a laptop or computer. Make your website as reachable as possible for your audience. Offering a mobile-friendly website means your audience is faced with very few accessibility restrictions and has the potential to increase traffic and expand your reach.

2. Visible contact details

There’s nothing more irritating than scouring a website in search of their well-hidden contact details – it’s like a frustrating game of hide-and-seek. Make getting in touch with you as effortless as possible for your viewers. After all, they have the potential to turn into valuable enquiries. Ensure that your contact details are clearly tabbed and easy to find. Keeping your social share buttons visible is equally as important, as it enables viewers to visit your social pages and potentially share information from your website with their friends or family.

3. Directions

Ensuring your sales centre and display village are easy to locate on your website is a great way to maintain the interest of viewers. Integrating a Google map to point out your location and providing directions is a great way to optimise your property and aid visibility. It makes the experience of finding your location a lot more convenient and enjoyable for potential buyers.

4. News and information

Including information relating to the local area and industry insights is a great tool to communicate a sense of activity and community within your project. It’s also an effective way to deliver meaningful and informative content that serves to educate potential buyers, outline the benefits of living in your development and promote upcoming events. Including meaningful and informed content, such as blogs and articles, also has the potential to boost your brand’s SEO.

Creating dynamic content that contains more in-depth explanations of your business’ services and relevant industry insights increases your likelihood of appearing in organic Google search rankings. As well as this, linking to your blog articles in your social media posts is an effective way to drive visitors to your website, and hence, get more leads. It’s also smart to offer gated downloads on your website.

Gated downloads require viewers to provide their contact information, such as a name, contact number and email address, before they can view the document. Gated content provides benefits for both the consumer and the business: the consumer receives valuable information and your business experiences enhanced lead generation. Project brochures and price lists are both examples of gated downloads where users would happily offer their details in exchange for this information.

5. High quality visuals and multimedia

Visuals, such as professional photos and videos, help to create a sense of identity for your development. They help to communicate the personality you want your project to adopt and capture the lifestyle that potential buyers can expect to adopt when they move in. Visuals, more than words, tend to make a lasting impression on viewers. Ensure the visuals you use on your website are not only high-quality and professionally captured, but accurately and effectively convey the character of your property development.

6. Floor plans

Featuring floor plans on your website enables viewers to visualise the space that may potentially become their future home or investment property. Graphical elements such as downloadable floor plans are a great way to both spark and maintain interest, as buyers watch the property come to life. Making your floorplans interactive, if feasible, will enhance a visitor’s experience by enabling a more comprehensive visualisation of the property.

7. Area map and virtual tours

Including a location map is a great way to show off the local hot spots, transportation and amenities surrounding your site. If you have the opportunity to invest in a good quality virtual tour of your development, then take it! It will help viewers to visualise themselves within your project, from the comfort of their home. This means they have the chance to get to know the local area before setting out to visit it. On top of including these features, it’s vital that your website is constantly and continuously updated to ensure it remains accurate, relevant and an appealing reflection of your brand for viewers.

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Judi Carr

A bona fide property marketing queenpin who embraces challenges and new opportunities. Loves a good quiz. Go the Hawks. With a wealth of knowledge and experience in the property industry having worked for some of Australia's biggest developers and property organisations, our Director, Judi, guides and inspires the success of our brand.By combining her extensive property knowledge and passion with her innovative and strategic thinking, Judi always knows how to achieve the best outcomes for clients.