Content Marketing

8 Crucial Steps to Creating Appealing Online Content

Providing audiences with a range of content designed to offer valuable knowledge and insights is the key to maximising online engagement. Sales content must make up only a fraction of your content marketing strategy for it to remain successful. As Davide Beebe, former Head of Content, Marriott, states:

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.”

The team at Property Republic know that creating engaging content isn’t a simple task. To make your job a little easier, we’ve developed a list of eight tips to help your brand deliver appealing online content and ensure you secure that ‘second date’ with your customer: 



Judi Carr

A bona fide property marketing queenpin who embraces challenges and new opportunities. Loves a good quiz. Go the Hawks. With a wealth of knowledge and experience in the property industry having worked for some of Australia's biggest developers and property organisations, our Director, Judi, guides and inspires the success of our brand.By combining her extensive property knowledge and passion with her innovative and strategic thinking, Judi always knows how to achieve the best outcomes for clients.