Customer Experience

8 Marketing (and Non-Marketing) Books Every Property Marketer Should Read in 2020

Have you started mapping out what books you’re planning to read this year? If not, let us help you. Our team are avid readers and we’ve collected a list of books (old and new) that we think every property marketer (and other marketers for that matter) can benefit from reading.

1. Instabrain: Marketing to Gen Z (2019) – Sarah Weise

When we talk about first home buyers, we often talk about millennials and many property marketers design their strategies to produce results in the now. But what about the buyers of tomorrow?

Sure, many of them might still be too young to buy their first home, but did you know that there are 3 million more Gen Z-ers in the world than millennials? Or that they represent over 40% of customers? And if you’re thinking that your current marketing strategy will work on this generation, you’re out of luck.

So, pick up Instabrain by Sarah Weise and find out exactly how to design your Gen Z strategy.

2. This is Marketing (2018) – Seth Godin

There are few people in the marketing industry who won’t recognise this name. Seth Godin possesses a wealth of knowledge on all things marketing. He has written no less than 21 books, including best-sellers like Purple Cow and The Dip. His latest book, ‘This is Marketing’, is just as good and should be added to your ‘must read’ list for 2020.

‘This is Marketing’ is a collection of everything Seth’s learnt about marketing throughout his long career. From building trust to the art of positioning, there’s a lot to learn from this book. We’d recommend that you don’t get the eBook version of this one as you’ll want to take notes in the margins.

3. Everybody Lies (2017) – Seth Stephens-Davidowitz

Now, you might be thinking ‘This isn’t a marketing book. What’s it doing on this list?”. You’re not wrong but let us tell you why.

To create really great marketing content, you need one thing in particular – an understanding of how people think and why they do what they do. ‘Everybody Lies’ will give you just this. Stephens-Davidowitz has analysed tonnes of data to find out if what we say in public matches our real views and thoughts. The results are fascinating.

4. Talking to Strangers (2019) – Malcolm Gladwell

This is another well-known name in the world of marketing and communications. As with ‘Everybody Lies’, ‘Talking to Strangers’ by Malcolm Gladwell gives you an insight to the minds of everyday people. You’ll not just learn how to talk to strangers, but also how to avoid conflicts and misunderstandings, and as a result, how to become a better, more trusted communicator.

In the world of fake news and general distrust, we think that’s a trait every marketer can benefit from improving.

5. The Art of Thinking Clearly (2011) – Rolf Dobelli

Here’s another non-marketing book that we think all marketers should read. ‘The Art of Thinking Clearly’ is exactly what it sounds like; a handbook on how to avoid distractions and become more focused.

As marketers, we have to constantly come up with new ideas on how to reach and connect with our customers, and we’re also expected you fulfil a range of varied roles. The only way to do this is by having a clear mind.

6. Everybody Writes (2014) – Ann Handley

There’s nothing better than finding a really good, well-written, piece of content. Writing isn’t something that comes naturally to everyone though, but that doesn’t mean it’s not something everyone can learn. ‘Everybody Writes’ will teach you how to write content that generates interest and ultimately, customers.

Sidenote: did you know that content marketing generates three times more leads than paid search advertising? No? Add this book to your reading list to learn how to write killer content that will have the leads pouring in.

7. Faster, Smarter, Louder (2019) – Aaron Agius and Gián Clancey

You might not recognise their names, but Aaron Agius and Gián Clancey run one of the most successful digital marketing agencies in the world – ‘Louder’.

In this book, they share the secret behind their success (hint: it’s not by shouting: FOR SALE or DISCOUNT or HURRY! DON’T MISS OUT). You’ll learn how to create a digital marketing strategy that is built on industry-proven strategies and new social science.

8. Epic Content Marketing (2013) – Joe Pulizzi

If you only add one book from this list to your reading list, we’d recommend that you choose this one. It’s the one book anyone new to our office is required to read. It’s jam-packed with useful and insightful marketing tips and tricks and it takes you, step-by-step, through the process of creating informative and engaging content that your customers actually want to read (and hopefully share). We can’t tell you enough times how much we love this book (here, here, and here – to name only a few).

We’re sure that adding any of these books to your reading list will arm you with a wealth of knowledge and inspiration for your marketing endeavours throughout 2020.

If you want to learn more about how we can help your business grow, get in touch! We’d love to hear from you.



Judi Carr

A bona fide property marketing queenpin who embraces challenges and new opportunities. Loves a good quiz. Go the Hawks. With a wealth of knowledge and experience in the property industry having worked for some of Australia's biggest developers and property organisations, our Director, Judi, guides and inspires the success of our brand.By combining her extensive property knowledge and passion with her innovative and strategic thinking, Judi always knows how to achieve the best outcomes for clients.