Intelligent strategies

Property Republic is a boutique property marketing consultancy that delivers exceptional service, strategy and results through client collaboration, research and experience.

Our strength is our ability to see your vision and help your team understand the pathway to deliver on it, through strategic thinking, teamwork and discipline.

We partner with your business to create strategies and ideas that focus on economic reality and get involved without getting in the way.

Property Republic is a leader in social and content marketing in the property industry as well as offering project launch, management and re-alignment services.

Our process


Team workshop

We need to hear all the opinions to get the job done with total team buy-in.  That’s why we request a two-hour workshop where we will listen as well as educate.


Strategy development

The Property Republic Team will spend time developing a clearly defined and focussed plan for your project.



Whether it’s a content plan or launch strategy, we’ll execute the agreed plan on time and on budget.



What gets measured gets done. If it’s a social strategy that we’re assisting with, you’ll receive a weekly report that tracks progress and budget.



Our clients have access to their own SharePoint site to ensure there is one source of the truth available at all times.


Adding value

We’ve got lots of expertise in all things property marketing and use our knowledge to add value to your business.

What our clients say

“Arcare has used Property Republic to formulate our sales process for both our residential and home care businesses. Property Republic carried out mystery shopping of our services to assist us in improving the customer experience for our clientele.”

Lynn Slater | National Client Service Manager, Arcare Aged Care

“I have worked with Property Republic since 2016 and they have had a huge impact on Atherstone’s success.

Property Republic manages Atherstone’s Facebook page where they provide in-depth content and strategy. They also collaborate closely with the Lendlease team delivering innovative customer engagement and lead generation strategies.”

Lisa Theuma | Marketing Manager, Communities, Lendlease Atherstone

“Property Republic supports Aurora through continuing to raise the bar, consultation on strategic planning, and offering effective social marketing solutions. The results have been outstanding, achieving huge social engagement and over 10,000 facebook followers within the first 2 years of service.

I would recommend Property Republic to marketers who need a full service social marketing consultant who understand your business, maintain their originality and are an absolute pleasure to work with.”

Lauren Farr | Marketing Executive, Communities, Lendlease Aurora

“We engaged Property Republic due to Judi Carr’s expertise in project marketing, strategic planning and industry reputation. The brand, marketing and launch strategies Judi brought to the project, not only shaped a clear and efficient pathway for success, but exceeded all expectations with Woodlea being announced as the fastest selling project in Australia (January 2016). Judi’s experience and ability to liaise with multiple stakeholders, create cohesive plans and accurately identify and allocate roles and responsibilities resulted in a positive and unified team approach.”

Matthew Dean | Project Director, Woodlea (Mirvac/VIP joint venture)

“The Thornhill Park team have been utilising Property Republic’s social media expertise for over a year. Our project is going really well but was entering a new phase and needed a strategy that the whole team was on board with and was simple to execute.

We know of Judi Carr’s expertise in the property industry so we got the project team together – internals and externals – and collaboratively agreed our 2018 objective and the strategies to deliver on that objective.

The workshop was interactive, thought provoking and entertaining and, as a result, we have pathway to success this year.

I would recommend Judi to any project team that wants to nail a strategy in a few hours, with all the participants’ thoughts aligned at the conclusion.”

Andrew Welsh | Managing Director, Welsh Group

“Arden first started working with Property Republic in late 2015 to consult on our content marketing strategy. They helped us set up our structure and initial implementation for social media management, and helped develop useful content and resources to add value to our customer experience. Property Republic’s in-depth understanding of our industry means their advice is relevant, insightful and incredibly valuable.

Knowing Judi’s expertise in leading high-performing teams and developing innovative business strategies, it was a natural decision for us to engage her consulting services to facilitate the development of our business performance goals. This has helped us lay solid foundations to support the growth and development of our business.

The talented team at Property Republic continue to be a valuable resource and extension of our marketing team, providing regular blogs for our website.”

Marie Griggs | Marketing Manager, Arden Homes

“Property Republic assisted the Mirvac Masterplanned Communities team by developing and facilitating a series of blue-sky thinking workshops. The workshops resulted in practical implementation plans to deliver new projects that were customer-centric and delivered best practice in sales, marketing, community development and engagement.

The results have been amazing. The plans ensured successful project launches with sold out releases, and delivered strong levels of local community and stakeholder engagement.

The thing I like most about Property Republic’s approach is their no-nonsense and practical step-by-step guides. They provided us with a template for success that, if executed, was guaranteed to deliver.

I would highly recommend Property Republic to developers who need assistance in developing strategies, driving enquiry and ensuring a best practice customer journey.”

Anne Jolic | Development Director Residential Development , Mirvac

“I approached Judi Carr at Property Republic because I was aware of the need to upskill my team in the ever-changing social content landscape. I knew about the great work Judi was doing in the content marketing space in the property sector and wanted to see if there was a good fit with Property Republic and AVID.

Property Republic created a tailored workshop to educate our whole marketing team on content marketing and social media. Not only was the workshop property specific so examples made sense to us, it was broken down in a way that was simple to follow and easy to understand.

We also received an excellent suite of tools and templates that the team could apply to their project marketing straight away; starting with the creation of their typical buyer persona during the workshop.

The marketing team felt comfortable with Judi as she spoke their language and understood their challenges. We found the experience really beneficial and fun, and have invited her to conduct a second workshop as a result.

I would highly recommend Judi and Property Republic to property developers who need to kick-start or update their marketing and sales teams on content and social media marketing strategies that drive results.”

Linda Walsh | General Manager Marketing & Sales, AVID Property Group