Content Marketing, Customer Experience

Audience Segmentation Made Simple

Segmentation is the process of organising your audience into meaningful groups, or segments. 

These groups share particular characteristics, such as demographics, socioeconomics, behaviours, geographics or psychographics and are determined based on your brand’s communications objectives.

Different audiences require different forms of communication and information – that’s why segmentation matters. It ensures that organisations deliver the most effective and valuable information to each member of their audience.

Doing this means brands can more effectively engage with all facets of their audience.


Businesses must tailor their communication and marketing initiatives based on the characteristics that influence how particular groups perceive and respond to information.



Judi Carr

A bona fide property marketing queenpin who embraces challenges and new opportunities. Loves a good quiz. Go the Hawks. With a wealth of knowledge and experience in the property industry having worked for some of Australia's biggest developers and property organisations, our Director, Judi, guides and inspires the success of our brand.By combining her extensive property knowledge and passion with her innovative and strategic thinking, Judi always knows how to achieve the best outcomes for clients.