Audience Segmentation Made Simple
Segmentation is the process of organising your audience into meaningful groups, or segments.
These groups share particular characteristics, such as demographics, socioeconomics, behaviours, geographics or psychographics and are determined based on your brand’s communications objectives.
Different audiences require different forms of communication and information – that’s why segmentation matters. It ensures that organisations deliver the most effective and valuable information to each member of their audience.
Doing this means brands can more effectively engage with all facets of their audience.
Businesses must tailor their communication and marketing initiatives based on the characteristics that influence how particular groups perceive and respond to information.