About Abigail Jones

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So far Abigail Jones has created 54 blog entries.

Surprise and Delight Marketing

What is it? Surprise and delight marketing involves providing unexpected rewards for potential and current customers with the intent of enhancing their engagement with your brand and nurturing their subsequent customer journey. Why is it important? It’s no lie that delighting customers is becoming increasingly difficult as expectations continue to rise. Delivering a ‘good’ or [...]

By |2018-12-13T13:26:39+00:001st December, 2018|Customer Experience, General Marketing|

Surprise and Delight this Christmas

With Christmas just around the corner, why not add some festive flair to your surprise and delight gifts for current and prospective purchasers and clients? To help you take the stress out of surprise and delight initiatives this year, we’ve listed our top four favourite festive gifts. But remember…surprise and delight initiatives are a practice [...]

By |2018-12-13T13:29:31+00:001st December, 2018|Customer Experience, General Marketing, Project marketing|

Short Courses and Free Tools for Marketers

As part of Property Republic’s aim to drive creativity and growth among our team members, we’ve implemented an “innovation hour” each week. The idea is to set aside time to learn something new or develop innovative initiatives outside of our business-as-usual tasks. This gives us the opportunity to sharpen our skills and knowledge as marketers - an important consideration in the fast-evolving digital marketing world. We also consider [...]

By |2018-11-21T09:09:27+00:0021st November, 2018|Uncategorized|

Five Steps to Creating a Customer-Centric Culture for Your Business

While buying a property is perhaps the largest purchase decision an individual will make in their lifetime, many property developers don’t place a big enough emphasis on customer service. Delivering an exemplary customer experience can only be achieved when the entire organisation places the customer journey at the forefront of all strategies and initiatives. Watch [...]

By |2018-12-13T13:29:47+00:0022nd October, 2018|Customer Experience, General Marketing|

Landing Page Best Practices

Just as certain copywriting and design techniques enhance the effectiveness of your property website, there are special guidelines that are recommended when creating a compelling landing page for your project, promotion, event or campaign. Going beyond catchy headlines and subtitles, engaging copy and high-quality video and images – which are standard expectations of all online [...]

By |2018-10-18T08:53:40+00:0018th October, 2018|General Marketing|

Engage with a Landing Page

What is a landing page? A landing page is an invaluable digital marketing tool for property businesses, designed specifically for the purposes of a marketing or advertising campaign. It’s where a viewer is directed once they have clicked on a Facebook Ad Campaign, Google Ad or display advertisement for your project, event or promotion. Essentially, [...]

By |2018-11-07T15:38:21+00:0018th October, 2018|General Marketing, Project marketing|

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