About Abigail Jones

A bona fide property marketing queenpin who embraces challenges and new opportunities. Loves a good quiz. Go the Hawks. With a wealth of knowledge and experience in the property industry having worked for some of Australia's biggest developers and property organisations, our Director, Judi, guides and inspires the success of our brand.By combining her extensive property knowledge and passion with her innovative and strategic thinking, Judi always knows how to achieve the best outcomes for clients.

3 Cost-Effective Tactics for your Builder Engagement Strategy

Having a builder engagement strategy is important to ensure you are maximising the partnership for both parties. Here are a few cost-effective tactics to include in your builder engagement strategy: Re-engage your builders You can do this by inviting them to site and providing an engaging presentation informing them on all the benefits of your [...]

By |2019-11-20T16:59:08+11:0029th November, 2019|Strategy|

Playing the Long Game

A week is a long time in property marketing, never mind a year. So why should we start targeting and nurturing the next generation of homebuyers now?   Content marketing is definitely a long game. Instead of monthly KPIs and short-term campaigns that come and go with the business priorities of the day, success in content [...]

By |2019-11-18T16:54:29+11:0027th November, 2019|Customer Experience|

3 Ways to Save Money on Signage

It’s no secret that signage is expensive. You could save lots of marketing dollars by assessing your current signage commitments. Here are three things you can do, to ensure you’re not wasting money on ineffective signage: 1. Rationalise external high cost signage. a. Review the cost of current billboards in high-traffic areas. While they may [...]

By |2019-11-26T18:54:10+11:0027th November, 2019|Project marketing|

6 Ways to Engage Prospects Without Spending Money

There’s a myriad of initiatives you can help your sales team to undertake that will engage prospects with minimal to no spend. Your sales team need to be the ultimate experts of your project, and their knowledge and expertise must be consistent across the board to encourage reliability and trust. Here are some ideas to [...]

By |2019-11-27T10:52:27+11:0026th November, 2019|Customer Experience, Lead Generation, Sales|

7 Tips for Engaging with Video Professionals

So, you’ve developed your video strategy and agreed with your team that your video production requires more experienced hands. Engaging with video professionals is the way to go! Here are some top considerations when selecting a production partner: 1. Choose a production partner that’s nimble and agile. This ensures the video team can easily adapt [...]

By |2019-11-26T18:34:51+11:0026th November, 2019|Content Marketing, General Marketing, Strategy|

9 Ways to Achieve Sales with Social and Content Marketing

Social media and content marketing are entirely invaluable to developers looking to make sales. Social media marketing is highly targeted, optimised for smart-phone use, can communicate messages instantaneously, offers measured ROI and can be updated in real-time. Here are 9 ways to harness social and content marketing to achieve sales, without putting a dint in [...]

By |2019-11-26T18:25:01+11:0026th November, 2019|Content Marketing, Sales, Social Media, Strategy|

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