About Judi Carr

A bona fide property marketing queenpin who embraces challenges and new opportunities. Loves a good quiz. Go the Hawks. With a wealth of knowledge and experience in the property industry having worked for some of Australia's biggest developers and property organisations, our Director, Judi, guides and inspires the success of our brand.By combining her extensive property knowledge and passion with her innovative and strategic thinking, Judi always knows how to achieve the best outcomes for clients.

What Marketers Can Learn from Netflix’s ‘The Great Hack’

With over 2 billion users, Facebook is one of the most – if not the most – important distributors of information. And with their algorithms being influenced by desirability rather than accuracy, Facebook has created an environment in which fake news can flourish. Within a number of minutes, a story written in a small town in Europe, can go viral and influence the attitude of people living in the U.S. or Australia [...]

By |2019-10-15T11:30:46+11:0014th October, 2019|Customer Experience, General Marketing|

5 Digital Marketing Trends You Should Know About

Adobe and Econsultancy’s Digital Trends Report 2019 is out, and we’re intrigued – but not surprised – by the findings! Among others, the report’s main findings indicate a strong correlation between company success and the delivery of a first-class, personalised customer experience.  Take a look at some of the latest digital trends for 2019 and [...]

By |2019-09-11T11:15:19+11:009th October, 2019|General Marketing, Strategy|

How to get more from your Facebook ads

In our increasingly digital world, many new doors have been opened for marketers.  And while we can now measure everything we do online to get a better understanding of ROI, this is often easier said than done. Facebook is a very powerful advertising platform, but its ever-expanding range of features can make even the best [...]

By |2019-10-07T16:02:17+11:007th October, 2019|Social Media, Strategy|

Components for achieving great CX

Because the nature of buying a property isn’t a straightforward transaction, having a model to follow to ensure you’re delivering a great customer experience (CX) is invaluable. According to the Customer Service Journal, there are six key ingredients that enable effectiveness, efficiency and satisfaction in CX. Reachability The customer can find and/or get access to [...]

By |2019-09-30T09:02:17+11:003rd October, 2019|Customer Experience|

5 Facts Every Content Marketer Should Know

As property marketers, our marketing objectives can often be overlooked by the need to sell. It’s important that we continue to educate our teams that leading the customer to a sale isn’t the end result – it’s just the beginning. Keeping your current and prospective customers engaged, informed and entertained by your content is just [...]

By |2019-09-11T10:44:59+11:002nd October, 2019|General Marketing, Strategy|

3 Reasons Why Your Emails Aren’t Converting

You’ve created an email with compelling copy and a punchy subject line, but it’s not performing well.   That’s despite the 2019 statistics from HubSpot saying that 99% of consumers check their email everyday and 59% of respondents claim that marketing emails influence their purchase decisions.   Here are some possible reasons why your emails aren’t converting:  [...]

By |2019-09-11T10:33:56+11:0030th September, 2019|General Marketing, Sales, Strategy|

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