About Judi Carr

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So far Judi Carr has created 95 blog entries.

Email Marketing Best Practices

Email marketing presents a myriad of benefits when executed efficiently. A comprehensive email marketing strategy enables relationship-building between brand and customer, which  encourages loyalty and generates new leads. This is especially useful in the property industry where keeping contact with clients – even after the sale has been closed – is crucial. Here are some [...]

By |2018-08-29T11:29:44+10:0029th August, 2018|Content Marketing, Customer Experience, General Marketing|

Tech Talk: Scheduling Tools

Modern day marketing requires the implementation and maintenance of a successful digital strategy. If your brand is looking to execute an effective, engaging and reliable approach to social media management, then online automation tools are a must. The reality is, embracing the mounting movement towards social media automation is fast becoming an expectation for businesses rather than [...]

By |2018-12-13T13:34:47+10:0021st August, 2018|General Marketing, Social Media|

Why Listening is the Key to Providing Superior Customer Service

“Most of the successful people I’ve known are the ones who do more listening than talking.” ― Bernard M. Baruch. We must say, the famous American political consultant and financier Bernard Baruch hit the nail on the head with the above quote. It’s no secret that delivering exceptional customer service is an imperative component of the property [...]

By |2018-12-13T13:35:23+10:0015th August, 2018|Customer Experience|

Mastering the Art of Mystery Shopping

Particularly in the property industry, a large focus is placed on evaluating the monthly financial performance of businesses – so, shouldn’t the same concept apply to the sales and customer experience efforts of the on-site staff? It’s crucial that developers know how effectively their prospects are nurtured, and how well the on-site team represents the [...]

By |2018-12-13T13:35:46+10:009th August, 2018|General Marketing, Project marketing, Sales|

Audience Segmentation Made Simple

Segmentation is the process of organising your audience into meaningful groups, or segments. These groups share particular characteristics, such as demographics, socioeconomics, behaviours, geographics or psychographics and are determined based on your brand’s communications objectives. Different audiences require different forms of communication and information – that’s why segmentation matters. It ensures that organisations deliver the most [...]

By |2018-12-13T13:35:58+10:001st August, 2018|Content Marketing, Customer Experience, General Marketing|

Solving the Press Release Puzzle in Property

The importance and purpose of particular public relations tools continue to remain a mystery for many in the property industry.  It’s crucial that these tools are harnessed and used effectively to maximise brand awareness, media coverage and ultimately lead generation for your organisation.  Today we’re placing major emphasis on the humble press release. To make [...]

By |2018-12-13T13:36:13+10:0019th July, 2018|General Marketing|

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