About Judi Carr

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So far Judi Carr has created 85 blog entries.

7 Characteristics of a Great Property Website

Your website is often where customers develop their first impression of your brand. That's why it's essential that your online presence makes a lasting impact for all the right reasons. We've compiled some features that will help to increase your site's effectiveness and appeal. 1. Mobile-friendly In a digital-obsessed world, it's crucial that your property [...]

6 Advantages of Outsourcing Your Marketing Team

Determining whether to outsource your marketing team or keep it internal is a difficult decision.  The answer can be found by having a thorough understanding of both the needs and the capabilities of your internal team.  If implemented correctly, engaging the services of an external marketing agency can provide your business with a myriad of [...]

By |2018-07-05T11:18:16+10:0028th May, 2018|General Marketing, Project marketing|

The Importance of Mentoring for Females in Property

It’s no secret that while many females fulfil administration, support and marketing roles within the property industry, many leadership positions inside the property scope remain largely male-dominated.  In recent years, our industry has seen the adoption and implementation of various strategies to achieve and nurture gender diversity within management and executive roles. The conception of [...]

By |2018-07-05T11:19:40+10:0023rd May, 2018|General Marketing|

How to use your FAQs

What are FAQs? FAQ is an acronym for Frequently Asked Questions.  FAQs are the specific questions, queries or comments that are most commonly asked regarding your project or display home. Why are they important? FAQs help your project to identify the areas which may require attention or modification, as well as providing insight to the [...]

By |2018-07-05T11:21:12+10:0013th May, 2018|General Marketing, Project marketing|

The ABC’s of Great Signage

Signage plays a major role in promoting new property developments by sparking interest, generating leads, increasing brand awareness and attracting potential customers.  Whether it acts as the primary source of enquiry, or complements enquiries from other sources, signage is a fundamental marketing channel for commercial, residential and retirement living projects.  Implementing an effective property development [...]

By |2018-07-05T11:22:30+10:009th May, 2018|Project marketing|

Audience Segmentation Made Simple

What is it? Segmentation is the process of organising your audience into meaningful groups, or segments.  These groups share particular characteristics, such as demographics, socioeconomics, behaviours, geographics or psychographics and are determined based on your brand’s communications objectives. Why do we do it? Different audiences require different forms of communication and information.  The reason why [...]

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