About Abigail Jones

This author has not yet filled in any details.
So far Abigail Jones has created 106 blog entries.

8 Crucial Steps to Creating Appealing Online Content

Providing audiences with a range of content designed to offer valuable knowledge and insights is the key to maximising online engagement. Sales content must make up only a fraction of your content marketing strategy for it to remain successful. As Davide Beebe, former Head of Content, Marriott, states: “Content marketing is really like a first [...]

By |2018-12-13T13:36:35+10:0010th July, 2018|Content Marketing, General Marketing|

Top Findings: 2018 Content Management and Strategy Survey

CMI recently released their Content Management and Strategy Survey for 2018 and the results have us intrigued. If your organisation is struggling to implement the right technologies to manage and strategise your content marketing, you’re not alone. Key findings of the survey report that many organisations struggle with the management of their content marketing initiatives.   Despite 91% [...]

By |2018-12-13T13:36:47+10:005th July, 2018|Content Marketing, Strategy|

Strategic Planning Sessions and How They Benefit Your Team

Wednesday 27th June saw the Property Republic Team map out and plan the future of our brand in an intensive planning session. With butcher’s paper, post-its, notepads and thinking caps at the ready, we spent the entire day establishing the foundations on which we want the Property Republic brand to grow. We additionally equipped ourselves [...]

By |2018-12-13T13:37:06+10:0029th June, 2018|Strategy|

Our Top Takeaways from Adobe’s Digital Trends Report 2018 – Part Three

Property Republic’s Key Takeaway: educating and upskilling your workforce on industry advances and digital aptitude engenders business success. For our third and final instalment of our top takeaways from Adobe and Econsultancy’s Digital Intelligence Briefing: 2018 Digital Trends report, we discuss the undeniable value of the educational and digital training for companies’ employees. “Top-performing organisations [...]

By |2018-07-05T11:06:36+10:0019th June, 2018|General Marketing|

Content Strategy vs. Social Media Strategy

There always seems to be a great deal of confusion when a discussion about social media strategy and content strategy arises.  Many in the property industry believe the two concepts are either interchangeable or identical, but it’s not true.  Content marketing and social media marketing are two separate avenues, albeit with a fair amount of [...]

By |2018-07-05T11:08:34+10:0013th June, 2018|Content Marketing, Social Media, Strategy|

Tech Talk: 4 Apps to Diversify Your Content

Internationally acclaimed keynote speaker Andrew Davis wisely said that “content builds relationships. Relationships are built on trust. Trust drives revenue.” Following on from his insightful words, marketers must ensure their content is engaging, relevant and meaningful in order to continue to build relationships with customers, and hence drive revenue. A brand’s content must have a [...]

By |2018-07-05T11:11:11+10:0011th June, 2018|Content Marketing|

Thanks! We look forward to sharing the latest property marketing insights with you.

If you don’t see an email from Property Republic in your Inbox, our email may have mistakenly been sent to your spam folder. Please add hello@propertyrepublic.com.au to your
Safe Senders List to ensure you receive our newsletters regularly.

Thank you for your enquiry. We look forward to speaking with you soon.