About Abigail Jones

A bona fide property marketing queenpin who embraces challenges and new opportunities. Loves a good quiz. Go the Hawks. With a wealth of knowledge and experience in the property industry having worked for some of Australia's biggest developers and property organisations, our Director, Judi, guides and inspires the success of our brand.By combining her extensive property knowledge and passion with her innovative and strategic thinking, Judi always knows how to achieve the best outcomes for clients.

Why Marketing and Medicine are More Similar Than You Think

I recently read a LinkedIn article by Kaitlyn Gillies, entitled Treat your Marketing Consultant like your GP. Gillies, in her compelling article, compares the way general practitioners’ knowledge, advice and medical recommendations are received, versus that of marketing experts by businesses. “We respect the advice of medical practitioners because they have knowledge, training, skills and [...]

By |2019-02-18T08:58:53+11:0018th February, 2019|General Marketing|

Connected Experiences – the way of today, not the future

Leading retailer David Jones recently decided to ditch the traditional runway show of its autumn/winter launch, for an immersive and intimate experience. About 100 guests were treated to a lunch at Hobart’s Museum of New and Old Art (MoNA), before a showcase of the season’s latest trends. It’s a brave move for the premium department [...]

By |2019-02-14T08:39:55+11:0013th February, 2019|Customer Experience, Strategy|

Why Property Marketers Need to Take Control of the Customer Experience

My car recently had a run in with a wall, despite having a 360-degree camera and warning sounds. The insurance company experience was average, but the repair and replacement service was outstanding. Not only was the replacement car delivered to me at a time and place of my convenience, the repair was done within the [...]

By |2019-09-16T16:25:10+11:0011th February, 2019|Customer Experience|

PRX Magazine: The Annual Report 2018

We’re so excited to announce the release of the first edition of our PRX Magazine. Inside you’ll find a reflection of our performance throughout 2018, insights to our success and a forecast of what we’re looking forward to in 2019 for the property marketing industry. Download your very own copy here.    

By |2019-02-07T14:31:27+11:007th February, 2019|Content Marketing, Customer Experience, General Marketing, Strategy|

7 Tips to Generate Sales When Your Marketing Budget Gets Slashed

There’s no denying that the Australian property market has corrected itself in some states.  In Victoria, developers have enjoyed years of good times, with blocks virtually selling themselves, apartment sales overseas in abundance and large profits banked. Today, we have to work harder to achieve sales success. So, when the going gets tough, why has [...]

By |2019-02-06T08:59:50+11:006th February, 2019|General Marketing|

Mastering the Art of the Critique

It’s every Marketing Manager’s nightmare. The presentation of creative that results in subjective comments like, “I don’t like that blue colour”. In a positive and supportive work culture, people feel comfortable presenting new ideas and concepts early, knowing that they will evolve substantially. For example, as a Marketing Manager it’s your job to brief a [...]

By |2019-01-17T15:20:05+11:0017th January, 2019|General Marketing|

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