About Abigail Jones

A bona fide property marketing queenpin who embraces challenges and new opportunities. Loves a good quiz. Go the Hawks. With a wealth of knowledge and experience in the property industry having worked for some of Australia's biggest developers and property organisations, our Director, Judi, guides and inspires the success of our brand.By combining her extensive property knowledge and passion with her innovative and strategic thinking, Judi always knows how to achieve the best outcomes for clients.

Why Listening is the Key to Providing Superior Customer Service

“Most of the successful people I’ve known are the ones who do more listening than talking.” ― Bernard M. Baruch. We must say, the famous American political consultant and financier Bernard Baruch hit the nail on the head with the above quote. It’s no secret that delivering exceptional customer service is an imperative component of the property [...]

By |2018-12-13T13:35:23+11:0015th August, 2018|Customer Experience|

Mastering the Art of Mystery Shopping

Particularly in the property industry, a large focus is placed on evaluating the monthly financial performance of businesses – so, shouldn’t the same concept apply to the sales and customer experience efforts of the on-site staff? It’s crucial that developers know how effectively their prospects are nurtured, and how well the on-site team represents the [...]

By |2018-12-13T13:35:46+11:009th August, 2018|General Marketing, Project marketing, Sales|

Audience Segmentation Made Simple

Segmentation is the process of organising your audience into meaningful groups, or segments. These groups share particular characteristics, such as demographics, socioeconomics, behaviours, geographics or psychographics and are determined based on your brand’s communications objectives. Different audiences require different forms of communication and information – that’s why segmentation matters. It ensures that organisations deliver the most [...]

By |2018-12-13T13:35:58+11:001st August, 2018|Content Marketing, Customer Experience, General Marketing|

Solving the Press Release Puzzle in Property

The importance and purpose of particular public relations tools continue to remain a mystery for many in the property industry.  It’s crucial that these tools are harnessed and used effectively to maximise brand awareness, media coverage and ultimately lead generation for your organisation.  Today we’re placing major emphasis on the humble press release. To make [...]

By |2018-12-13T13:36:13+11:0019th July, 2018|General Marketing|

Five Steps to Creating a Customer-Centric Culture for Your Business

Despite property being perhaps the largest purchase an individual will make in their life, many property developers do not place a big enough emphasis on customer service. The truth is, delivering an exemplary customer experience only works when the entire organisation and all its facets place the customer journey at the forefront of all strategies [...]

By |2018-12-13T13:36:27+11:0016th July, 2018|Customer Experience|

8 Crucial Steps to Creating Appealing Online Content

Providing audiences with a range of content designed to offer valuable knowledge and insights is the key to maximising online engagement. Sales content must make up only a fraction of your content marketing strategy for it to remain successful. As Davide Beebe, former Head of Content, Marriott, states: “Content marketing is really like a first [...]

By |2018-12-13T13:36:35+11:0010th July, 2018|Content Marketing, General Marketing|

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