About Judi Carr

A bona fide property marketing queenpin who embraces challenges and new opportunities. Loves a good quiz. Go the Hawks. With a wealth of knowledge and experience in the property industry having worked for some of Australia's biggest developers and property organisations, our Director, Judi, guides and inspires the success of our brand.By combining her extensive property knowledge and passion with her innovative and strategic thinking, Judi always knows how to achieve the best outcomes for clients.

Audience Segmentation Made Simple

What is it? Segmentation is the process of organising your audience into meaningful groups, or segments.  These groups share particular characteristics, such as demographics, socioeconomics, behaviours, geographics or psychographics and are determined based on your brand’s communications objectives. Why do we do it? Different audiences require different forms of communication and information.  The reason why [...]

8 Crucial Steps to Creating Appealing Online Content

A golden rule that Property Republic follows when executing our content strategy is the 80/20 Rule, which outlines that 80% of your online marketing content must serve to educate, entertain and inform your audience and only 20% should be dedicated to directly promoting your business. Essentially, our social media content intends to educate first and [...]

By |2018-07-05T11:25:15+11:001st May, 2018|Content Marketing, Social Media, Strategy|

The Value of Referrals

Referrals are an extremely valuable form of marketing that pose many benefits for your business – particularly for those in the property industry.  At the end of the day, buying property or land is a huge purchase decision, that proves stressful for many individuals.  Many first home buyer purchasers looking to build are likely to [...]

By |2018-07-05T11:26:31+11:0030th April, 2018|Customer Experience, General Marketing, Sales|

Why Meta Descriptions Matter

Meta descriptions are an important factor in search engine optimisation that are often neglected by digital marketers.  They play a vital role in summarising and explaining your webpage’s content and acquiring click-throughs.  Keep reading to learn why meta descriptions matter to your brand’s SEO strategy. What are they? A meta description is the snippet of [...]

By |2018-07-05T11:28:10+11:0027th April, 2018|SEO|

Social Media: Establishing the Best Platform for Your Content

With so many professionals harnessing the capabilities of social media to spread their messages, it’s important to ensure that you are not only developing engaging content, but also using the right channels to share it. Brands need to be strategic when selecting platforms for their social media marketing approaches.  It’s crucial that you have the [...]

By |2018-07-05T11:29:39+11:0026th April, 2018|Social Media|

Social Spotlight: LinkedIn

With a network of more than 450 million professionals, LinkedIn may not be the biggest and best social media platform, but it's definitely a force to be reckoned with when it comes to networking for your brand. In fact, 76.9% of users say LinkedIn helped them research people and companies. LinkedIn’s exclusively business-focused community is [...]

By |2018-07-05T11:31:45+11:0023rd April, 2018|Social Media|

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