It’s every Marketing Manager’s nightmare. The presentation of creative that results in subjective comments like, “I don’t like that blue colour”. In a positive and supportive work culture, people feel comfortable presenting new ideas and concepts early, knowing that they will evolve substantially. For example, as a Marketing Manager it’s your job to brief a [...]
I was recently speaking with the Mayor of a growth area municipality about the variety of new land estates and the challenges that come with creating these communities. He praised the initiatives being demonstrated by a very select few developers while expressing concern over others who put profit before people. There are many studies that [...]
SEO has become the ultimate buzz-term for marketers looking to grow website traffic. So, why do you need to harness Search Engine Optimisation? Search engines like Google, Bing and Yahoo generate thousands of web pages and other forms of content from each query, ranked in relevance. In Google alone, there are over 40,000 search queries processed every second. That means, there are approximately 3.5 [...]
The internet is brimming with accessible marketing resources, but getting our hands on informative, innovative and eye-opening marketing books is an inimitable experience. The team at Property Republic are passionate about finding opportunities for continuous learning. To help you unlock new skills and discover new knowledge, we’ve gathered some of our favourite marketing books: Epic [...]
What is it? Surprise and delight marketing involves providing unexpected rewards for potential and current customers with the intent of enhancing their engagement with your brand and nurturing their subsequent customer journey. Why is it important? It’s no lie that delighting customers is becoming increasingly difficult as expectations continue to rise. Delivering a ‘good’ or [...]
With Christmas just around the corner, why not add some festive flair to your surprise and delight gifts for current and prospective purchasers and clients? To help you take the stress out of surprise and delight initiatives this year, we’ve listed our top four favourite festive gifts. But remember…surprise and delight initiatives are a practice [...]
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