When most people think of social media platforms, Facebook, Instagram, Twitter and even LinkedIn spring to mind. One social network that keeps chugging away quietly in the background is Pinterest – the ‘under-rated’ marketing tool. While it might not have the same number of users as other, more popular platforms, there are some great reasons [...]
From blogs and articles to podcasts and courses, there’s a plethora of resources available to property marketers looking to enhance their strategies or learn a new skill. While digital resources are highly convenient, at Property Republic, we love good, old-fashioned paper books! To help you fill up your arsenal with great reads, here are three [...]
When it comes to databases, bigger isn’t always better. In a recent article by Seth Godin, it states that, “Direct marketers don’t care how many people they reach. They care what percentage take action”. I found this statement very interesting considering developers, in my experience, love big databases, but do very little to nurture them. [...]
To outsource or not to outsource? It’s a question many property businesses must ask themselves when determining how their marketing efforts will take shape. Marketing, after all, involves a diverse array of working roles, from creating and producing content to following up and measuring the effectiveness of campaigns. If implemented effectively, engaging the services of [...]
Three months ago, I signed up to a 30-Day fitness challenge at a gym in Ascot Vale. After driving past the gym multiple times and finding myself intrigued by its night-club aesthetic, I decided to follow them on Instagram. I was instantly entertained by their fun and cheeky captions, and also felt extremely motivated by [...]
It’s been almost 2 months since Instagram began hiding like counts on posts, and according to an article by Android Police, Facebook may be planning to carry out the same international experiment. As a provider of marketing services within the property industry, we’ve seen our fair share of developers and builders who strive for the [...]
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