Property Republic’s entire business model is built around content marketing and the importance to educate first, sell second. Within the property industry especially, content marketing is still a relatively new concept and all too often we hear people ask: “So, it’s like public relations, right?”. While content marketing and public relations do have many similarities [...]
We all know how much the marketing landscape can change from one year to the next. For the past nine years, WARC has been publishing their annual Marketing Toolkit, which features likely marketing changes in the year to come and tips on how to combat them. In this blog, we’ll take a look at some [...]
I recently completed some study on customer experience (CX) strategy. When I talk to different property businesses, I am often assured that they have a CX plan. Excellent news. According to RMIT, CX strategy is "keeping the promises you've made to customers". This means you need to continually check your understanding of what your company [...]
Are you guilty of any of the following? Continuously posting FOR SALE or DISCOUNT shouty messages on your social media Sending an EDM with a subject line that screams HURRY DON’T MISS OUT Marketing selling messages, not educational information. Don’t worry, you’re not alone. Now consider your customer and what causes them frustration, or what [...]
Having a builder engagement strategy is important to ensure you are maximising the partnership for both parties. Here are a few cost-effective tactics to include in your builder engagement strategy: Re-engage your builders You can do this by inviting them to site and providing an engaging presentation informing them on all the benefits of your [...]
A week is a long time in property marketing, never mind a year. So why should we start targeting and nurturing the next generation of homebuyers now? Content marketing is definitely a long game. Instead of monthly KPIs and short-term campaigns that come and go with the business priorities of the day, success in content [...]
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