Many years ago, I was fortunate enough to be the Executive Director of UDIA in Western Australia and was approached by a chapter from ‘the eastern states’ to start Women in Property in WA. I baulked at the idea, as the Western Australian chapter of UDIA was highly inclusive of women as well as younger [...]
Larry Fink, Founder, Chairman and Chief Executive Officer of BlackRock, Inc, the world's largest asset manager, has published his latest letter to CEO’s. This year’s theme is “Purpose and Profit”, which can be easily translated to the property industry. Mr Fink says that “As we enter 2019, commitment to a long-term approach is more important [...]
Over 12 months ago I conducted a workshop with a project team. The objective was to collaboratively devise a marketing and sales plan to deliver the very large number of sales required. One of the first questions I asked of the Sales Manager was, “How many prospects do you have on the database?” Him (proudly): [...]
Customer obsession, customer-first strategy, customer experience, customer relations. We talk about this a lot in property but when push comes to shove, the customer is not always at the forefront of our decision making. Are you sometimes overwhelmed by the lack of tools available to create value for your customers? Do you get frustrated that [...]
I love working with a talented General Manager or Project Director. One who knows enough about marketing to ask the right questions but is also smart enough to provide the marketing function with the right resources and tools to ensure they achieve the business goals. I love working with a great Development Manager. One who [...]
I recently read a LinkedIn article by Kaitlyn Gillies, entitled Treat your Marketing Consultant like your GP. Gillies, in her compelling article, compares the way general practitioners’ knowledge, advice and medical recommendations are received, versus that of marketing experts by businesses. “We respect the advice of medical practitioners because they have knowledge, training, skills and [...]
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