When it comes to an effective marketing strategy, it’s important that businesses remain relevant in order to continue to deliver meaningful messages. The digital era has seen the rise of video for marketing and promotional purposes, with a whopping 81% of businesses using video as a marketing tool in 2017, according to the fourth State of Video Marketing Survey conducted by Wyzowl. So, what makes video so beneficial and useful for businesses and marketers? [...]
The Property Republic team loves using strategic planning sessions as a tool to achieve alignment, identify areas for improvement and opportunity, and establish a path to achieve our long-term goals. We believe there’s an array of benefits that can come from a planning session with your team. If a planning session is executed efficiently and [...]
Putting an effective digital marketing strategy requires consistent performance evaluation. Which Facebook post garnered the most impressions and engagements? How many Instagram followers have you gained in the past month? Does your audience engage better with video or still-images? Are your social media posts driving traffic to your website? The answers to these questions can be easily found, if you use the right tools to track, measure, and analyse your social [...]
Meetings are a fact of life when it comes to working as part of a group. And while they can pose as a great way to facilitate open communication, a poorly executed meeting can become an unproductive affliction for your team. Particularly in the property industry, meetings between sales and marketing teams are crucial to ensure alignment [...]
The marketing world is constantly evolving, and as a result it’s imperative that property marketers arm themselves with knowledge to keep up with the changing trends. This enables us to stay relevant and deliver meaningful information to our target audience. Here are some of the marketing pages we recommend adding to your arsenal: ADMA Short for Association for Data-driven Marketing and Advertising, ADMA is the [...]
The Orchard, in partnership with SmartCompany, recently released their inaugural email marketing report, The Australian Email Benchmark Report 2018. The report presents survey results from over 400 Australian businesses of various sizes, across multiple industries on all things email marketing, including email platforms used, number and type of emails sent, level of automation used, and [...]
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