Trying to explain content marketing to property professionals over the past five years has been tough. “Why do we need content when people are lining up to buy a block?,” they would ask. For those brave marketers who understood the benefits, their projects not only achieved number one status during the boom but have managed [...]
Marketing has evolved over the years and so have the rules that govern it, especially as the internet age flourishes. Privacy is important, and marketers need to ensure they abide by laws and policies regarding data privacy and spamming. As property marketers, it’s our job to ensure data privacy and security, whether we are sending [...]
“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” Dharmesh Shah, CTO & Co-Founder of HubSpot, encapsulates an incredibly crucial consideration for all successful businesses with the above quote. [...]
Do you know the most common mistake that many in the property industry make? Thinking that selling is the end goal. It isn’t. Building a strong, dynamic and positive relationship with your existing and potential customers is the best way to remain successful, especially during market down-turns. In fact, brand loyalty is more valuable to [...]
There’s a lot that goes into launching a new project. Research, urban design, vision workshopping, branding, collateral development - the list goes on. You launch and receive 4,500 enquiries and there’s a lot of back slapping and bragging. Developers love a big database but often don’t know what to do with it. Then someone like [...]
As property marketers, it’s our responsibility to connect with our audience, understand who they are and what they care about. A great exercise to achieve this, is empathy mapping. Empathy mapping requires you to observe your customer persona, and make some judgements based on these observations. Ideally, in doing this you are able to begin [...]
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