About Judi Carr

A bona fide property marketing queenpin who embraces challenges and new opportunities. Loves a good quiz. Go the Hawks. With a wealth of knowledge and experience in the property industry having worked for some of Australia's biggest developers and property organisations, our Director, Judi, guides and inspires the success of our brand.By combining her extensive property knowledge and passion with her innovative and strategic thinking, Judi always knows how to achieve the best outcomes for clients.

Buyer Personas: How Well Do You Know Your Customer?

Great marketing decisions are made based on insights gathered through a number of sources including desktop research, qualitative and quantitative commissioned or purchased research, anecdotes from stakeholders such as builders, sales and real estate agents, Australian Bureau of Statistics information and economic data. In business, it’s not enough to know who your target customers are. [...]

By |2018-07-05T11:42:03+11:0012th March, 2018|Content Marketing, Customer Experience, Strategy|

Sales and Marketing: Are the Stars Aligned?

It’s a common problem in many organisations: the misalignment between the sales and marketing teams. We’d all agree that it’s imperative that they need to work hand in hand. But some sales and marketing teams barely speak to one another. Fact. They both have the same objective – to drive sales and revenue. Marketing’s role [...]

By |2018-07-05T11:43:11+11:006th March, 2018|Customer Experience, General Marketing|

10 Social Media Insights You Need to Know

In the constantly evolving social media landscape, technology is quickly becoming the cornerstone of property marketing, with today’s marketing teams needing to add yet another string to their bow. There’s a plethora of opinions on what social platforms you need, how much content to create, who should be targeted, how often and how much to [...]

By |2018-07-05T11:44:13+11:001st March, 2018|Content Marketing, Social Media|

Two Ways to Make Fresh Daily Content without Burning Out

After putting your marketing strategy in place, examining the platforms available to use and launching your project, you are faced with a dilemma; how can you sustain regular postings on your blog and daily micro-updates on social media? Is it still possible to manage everything while making sure you are producing consistent and relevant online [...]

By |2018-07-05T11:45:21+11:0027th February, 2018|Content Marketing|

How Content Marketing Works in the Property Industry

Now, more than ever, an abundance of information is at everyone’s disposal, whether they need it or not. With all the available sources to choose from, many find it hard to sift through the avalanche of information and get to the heart of the matter—that is, what they want and what they need. Traditional advertising [...]

By |2018-07-05T11:48:41+11:0025th February, 2018|Content Marketing|

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