About Judi Carr

A bona fide property marketing queenpin who embraces challenges and new opportunities. Loves a good quiz. Go the Hawks. With a wealth of knowledge and experience in the property industry having worked for some of Australia's biggest developers and property organisations, our Director, Judi, guides and inspires the success of our brand.By combining her extensive property knowledge and passion with her innovative and strategic thinking, Judi always knows how to achieve the best outcomes for clients.

It’s All in the Ears: Why Listening is the Key to Providing Superior Customer Service

It’s All in the Ears: Why Listening is the Key to Providing Superior Customer Service It’s no secret that delivering exceptional customer service is an imperative component of the property sales cycle.  In fact, no industry requires an outstanding level of customer service more than that of property, and yet we’re finding that it’s the [...]

By |2018-07-05T11:35:28+11:0017th April, 2018|Customer Experience|

Social Spotlight: Twitter

Since Twitter changed its algorithm in 2016 from reverse chronological order to showing users the Tweets they’re more likely to appreciate, it is more important than ever to create meaningful content that’s going to engage your target audience. Twitter’s works to reward brands who create popular content: brands who frequently engage with their followers are [...]

By |2018-07-05T11:36:36+11:0010th April, 2018|Social Media|

Social Spotlight: Instagram

An exclusively visual photo-sharing platform, Instagram boasts a community of 800 million people who share an average of 95 million posts per day.  With more than 500 million daily users, Instagram is a social media platform that presents an abundance of opportunities.  As well as personal accounts, Instagram allows you to create a business account, [...]

By |2018-07-05T11:38:02+11:002nd April, 2018|Social Media|

Tech Talk: 4 Tools to Maximise Content Creation

Marketing in the property industry is not just confined to traditional means of advertising. In fact, the birth of the internet made it an exciting journey for property marketers to maximise their budgets and be more accountable for their results. Keeping up with current trends in digital marketing means innovating your marketing content. The backbone [...]

By |2018-07-05T11:40:40+11:0026th March, 2018|Content Marketing|

Buyer Personas: How Well Do You Know Your Customer?

Great marketing decisions are made based on insights gathered through a number of sources including desktop research, qualitative and quantitative commissioned or purchased research, anecdotes from stakeholders such as builders, sales and real estate agents, Australian Bureau of Statistics information and economic data. In business, it’s not enough to know who your target customers are. [...]

By |2018-07-05T11:42:03+11:0012th March, 2018|Content Marketing, Customer Experience, Strategy|

Sales and Marketing: Are the Stars Aligned?

It’s a common problem in many organisations: the misalignment between the sales and marketing teams. We’d all agree that it’s imperative that they need to work hand in hand. But some sales and marketing teams barely speak to one another. Fact. They both have the same objective – to drive sales and revenue. Marketing’s role [...]

By |2018-07-05T11:43:11+11:006th March, 2018|Customer Experience, General Marketing|

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