About Judi Carr

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So far Judi Carr has created 95 blog entries.

Top content marketing ideas for your next event

The coffee cart is booked, and the balloons are sorted. Your radio ads are running, and RSVPs have started to come through. But have you considered how content marketing will play a role in your upcoming event? From social media to EDMs, content marketing is a cost-effective way to communicate your next event. We, along [...]

By |2019-04-30T11:47:18+10:0030th April, 2019|Content Marketing|

The less you spend, the better the service

A few weeks ago, I celebrated my birthday. Happy birthday to me. I received phone calls, texts, gifts and flowers from family, friends and colleagues. Plus, I received a range of birthday messages from people I deal with maybe once a year or once every 3 years (in the case of my mortgage broker, George). [...]

By |2019-04-29T10:41:49+10:0029th April, 2019|Customer Experience, General Marketing|

Untitled

When I was little, I remember using the Paint program on my computer, and every document being called “Untitled”. At the time, my six-year-old self didn’t quite realise what this meant. I thought it was the adult word for ‘document’. But now, in the world of masterplanned communities, the topic of untitled land becomes the [...]

By |2019-04-05T16:29:31+10:0029th April, 2019|Uncategorized|

It’s time to give yourself an honest rating

“There’s no chance that the iPhone is going to get any significant market share.” This is what the then Microsoft CEO, Steve Ballmer, famously said about Apple’s iPhone in 2007. Eighteen models and twelve years later, the brand continues to have loyal customers waiting in lines ahead of new releases. But it wasn’t all Field [...]

By |2019-04-05T16:29:18+10:0015th April, 2019|Customer Experience, Project marketing|

4 Easy Ways to Leverage your Builder Partnerships

How would you describe your relationship with your builder partners? Having an effective builder engagement strategy is important to ensure you are maximising the partnership for both parties. From content creation to increased referrals, there are many ways both your project and your builder partners can mutually leverage by creating a dynamic relationship. If you’re [...]

By |2019-04-15T17:15:09+10:009th April, 2019|Project marketing|

The One Where Monika Sells Her House (and Buys a New One)

No, it’s not the title of a Friends episode. But it is a factual account of me, a property marketer, and my current experience selling and buying real estate. During which process I’ve realised two revelations relating to my career as a property marketer. Revelation 1: Not all real estate agents are created equally I [...]

By |2019-04-01T16:11:17+10:003rd April, 2019|Customer Experience|

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