About Abigail Jones

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So far Abigail Jones has created 69 blog entries.

Five Tips for Productive Meetings

Meetings are a fact of life when it comes to working as part of a group.  And while they can pose as a great way to facilitate open communication, a poorly executed meeting can become an unproductive affliction for your team.   Particularly in the property industry, meetings between sales and marketing teams are crucial to ensure alignment [...]

By |2018-12-13T13:32:32+00:0027th September, 2018|General Marketing, Sales|

Top Marketing Pages to Follow

The marketing world is constantly evolving, and as a result it’s imperative that property marketers arm themselves with knowledge to keep up with the changing trends. This enables us to stay relevant and deliver meaningful information to our target audience. Here are some of the marketing pages we recommend adding to your arsenal:  ADMA   Short for Association for Data-driven Marketing and Advertising, ADMA is the [...]

By |2018-09-24T09:22:10+00:0024th September, 2018|Content Marketing, General Marketing, Strategy|

Top Findings: Email Benchmark Report 2018

The Orchard, in partnership with SmartCompany, recently released their inaugural email marketing report, The Australian Email Benchmark Report 2018. The report presents survey results from over 400 Australian businesses of various sizes, across multiple industries on all things email marketing, including email platforms used, number and type of emails sent, level of automation used, and [...]

By |2018-12-13T13:32:51+00:0013th September, 2018|Content Marketing, General Marketing, Strategy|

Email Marketing in the Property Industry

It’s a common perception that social media platforms dominate the online marketing sphere, what with Facebook boasting a staggering 1 billion active users, Instagram 700 million and LinkedIn over 106 million. In the world of content marketing, all activity on your website, social media pages, and video channels ultimately leads to getting your audience and [...]

By |2018-10-04T14:20:46+00:0029th August, 2018|Content Marketing, Customer Experience, General Marketing|

Email Marketing Best Practices

Email marketing presents a myriad of benefits when executed efficiently. A comprehensive email marketing strategy enables relationship-building between brand and customer, which  encourages loyalty and generates new leads. This is especially useful in the property industry where keeping contact with clients – even after the sale has been closed – is crucial. Here are some [...]

By |2018-08-29T11:29:44+00:0029th August, 2018|Content Marketing, Customer Experience, General Marketing|

Tech Talk: Scheduling Tools

Modern day marketing requires the implementation and maintenance of a successful digital strategy. If your brand is looking to execute an effective, engaging and reliable approach to social media management, then online automation tools are a must. The reality is, embracing the mounting movement towards social media automation is fast becoming an expectation for businesses rather than [...]

By |2018-12-13T13:34:47+00:0021st August, 2018|General Marketing, Social Media|

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