About Judi Carr

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So far Judi Carr has created 95 blog entries.

7 Tips to Generate Sales When Your Marketing Budget Gets Slashed

There’s no denying that the Australian property market has corrected itself in some states.  In Victoria, developers have enjoyed years of good times, with blocks virtually selling themselves, apartment sales overseas in abundance and large profits banked. Today, we have to work harder to achieve sales success. So, when the going gets tough, why has [...]

By |2019-02-06T08:59:50+10:006th February, 2019|General Marketing|

Mastering the Art of the Critique

It’s every Marketing Manager’s nightmare. The presentation of creative that results in subjective comments like, “I don’t like that blue colour”. In a positive and supportive work culture, people feel comfortable presenting new ideas and concepts early, knowing that they will evolve substantially. For example, as a Marketing Manager it’s your job to brief a [...]

By |2019-01-17T15:20:05+10:0017th January, 2019|General Marketing|

What are our responsibilities to the communities we create?

I was recently speaking with the Mayor of a growth area municipality about the variety of new land estates and the challenges that come with creating these communities.  He praised the initiatives being demonstrated by a very select few developers while expressing concern over others who put profit before people. There are many studies that [...]

By |2019-01-11T13:25:32+10:0011th January, 2019|Customer Experience, General Marketing, Strategy|

Quick Guide to SEO

SEO has become the ultimate buzz-term for marketers looking to grow website traffic. So, why do you need to harness Search Engine Optimisation?  Search engines like Google, Bing and Yahoo generate thousands of web pages and other forms of content from each query, ranked in relevance. In Google alone, there are over 40,000 search queries processed every second. That means, there are approximately 3.5 [...]

By |2019-01-09T09:00:19+10:0019th December, 2018|SEO|

Marketing Must-Reads

The internet is brimming with accessible marketing resources, but getting our hands on informative, innovative and eye-opening marketing books is an inimitable experience. The team at Property Republic are passionate about finding opportunities for continuous learning. To help you unlock new skills and discover new knowledge, we’ve gathered some of our favourite marketing books: Epic [...]

By |2018-12-18T14:46:13+10:0018th December, 2018|General Marketing|

Surprise and Delight Marketing

What is it? Surprise and delight marketing involves providing unexpected rewards for potential and current customers with the intent of enhancing their engagement with your brand and nurturing their subsequent customer journey. Why is it important? It’s no lie that delighting customers is becoming increasingly difficult as expectations continue to rise. Delivering a ‘good’ or [...]

By |2018-12-13T13:26:39+10:001st December, 2018|Customer Experience, General Marketing|

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