About Judi Carr

A bona fide property marketing queenpin who embraces challenges and new opportunities. Loves a good quiz. Go the Hawks. With a wealth of knowledge and experience in the property industry having worked for some of Australia's biggest developers and property organisations, our Director, Judi, guides and inspires the success of our brand.By combining her extensive property knowledge and passion with her innovative and strategic thinking, Judi always knows how to achieve the best outcomes for clients.

How to understand your customer

As property marketers, it’s our responsibility to connect with our audience, understand who they are and what they care about. A great exercise to achieve this, is empathy mapping. Empathy mapping requires you to observe your customer persona, and make some judgements based on these observations. Ideally, in doing this you are able to begin [...]

By |2019-05-09T09:01:30+11:007th May, 2019|Customer Experience|

Marketing through Messaging Apps

Messaging apps are opening up a whole new window of opportunity for your brand’s marketing function. In our recent Social Media Summit, we researched and explored the exciting marketing and communication opportunities presented by three popular messaging apps: Facebook Messenger, WhatsApp and WeChat. Read on to discover how these apps can become an integrated part [...]

By |2019-09-02T23:06:45+11:007th May, 2019|Social Media, Strategy|

Top content marketing ideas for your next event

The coffee cart is booked, and the balloons are sorted. Your radio ads are running, and RSVPs have started to come through. But have you considered how content marketing will play a role in your upcoming event? From social media to EDMs, content marketing is a cost-effective way to communicate your next event. We, along [...]

By |2019-04-30T11:47:18+11:0030th April, 2019|Content Marketing|

The less you spend, the better the service

A few weeks ago, I celebrated my birthday. Happy birthday to me. I received phone calls, texts, gifts and flowers from family, friends and colleagues. Plus, I received a range of birthday messages from people I deal with maybe once a year or once every 3 years (in the case of my mortgage broker, George). [...]

By |2019-04-29T10:41:49+11:0029th April, 2019|Customer Experience, General Marketing|

Untitled

When I was little, I remember using the Paint program on my computer, and every document being called “Untitled”. At the time, my six-year-old self didn’t quite realise what this meant. I thought it was the adult word for ‘document’. But now, in the world of masterplanned communities, the topic of untitled land becomes the [...]

By |2019-04-05T16:29:31+11:0029th April, 2019|Uncategorized|

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