About Abigail Jones

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So far Abigail Jones has created 85 blog entries.

Top Findings: Email Benchmark Report 2018

The Orchard, in partnership with SmartCompany, recently released their inaugural email marketing report, The Australian Email Benchmark Report 2018. The report presents survey results from over 400 Australian businesses of various sizes, across multiple industries on all things email marketing, including email platforms used, number and type of emails sent, level of automation used, and [...]

By |2018-12-13T13:32:51+10:0013th September, 2018|Content Marketing, General Marketing, Strategy|

Email Marketing in the Property Industry

It’s a common perception that social media platforms dominate the online marketing sphere, what with Facebook boasting a staggering 1 billion active users, Instagram 700 million and LinkedIn over 106 million. In the world of content marketing, all activity on your website, social media pages, and video channels ultimately leads to getting your audience and [...]

By |2018-10-04T14:20:46+10:0029th August, 2018|Content Marketing, Customer Experience, General Marketing|

Email Marketing Best Practices

Email marketing presents a myriad of benefits when executed efficiently. A comprehensive email marketing strategy enables relationship-building between brand and customer, which  encourages loyalty and generates new leads. This is especially useful in the property industry where keeping contact with clients – even after the sale has been closed – is crucial. Here are some [...]

By |2018-08-29T11:29:44+10:0029th August, 2018|Content Marketing, Customer Experience, General Marketing|

Tech Talk: Scheduling Tools

Modern day marketing requires the implementation and maintenance of a successful digital strategy. If your brand is looking to execute an effective, engaging and reliable approach to social media management, then online automation tools are a must. The reality is, embracing the mounting movement towards social media automation is fast becoming an expectation for businesses rather than [...]

By |2018-12-13T13:34:47+10:0021st August, 2018|General Marketing, Social Media|

Why Listening is the Key to Providing Superior Customer Service

“Most of the successful people I’ve known are the ones who do more listening than talking.” ― Bernard M. Baruch. We must say, the famous American political consultant and financier Bernard Baruch hit the nail on the head with the above quote. It’s no secret that delivering exceptional customer service is an imperative component of the property [...]

By |2018-12-13T13:35:23+10:0015th August, 2018|Customer Experience|

Mastering the Art of Mystery Shopping

Particularly in the property industry, a large focus is placed on evaluating the monthly financial performance of businesses – so, shouldn’t the same concept apply to the sales and customer experience efforts of the on-site staff? It’s crucial that developers know how effectively their prospects are nurtured, and how well the on-site team represents the [...]

By |2018-12-13T13:35:46+10:009th August, 2018|General Marketing, Project marketing, Sales|

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