About Judi Carr

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So far Judi Carr has created 69 blog entries.

The ABC’s of Great Signage

Signage plays a major role in promoting new property developments by sparking interest, generating leads, increasing brand awareness and attracting potential customers.  Whether it acts as the primary source of enquiry, or complements enquiries from other sources, signage is a fundamental marketing channel for commercial, residential and retirement living projects.  Implementing an effective property development [...]

By |2018-07-05T11:22:30+00:009th May, 2018|Project marketing|

Audience Segmentation Made Simple

What is it? Segmentation is the process of organising your audience into meaningful groups, or segments.  These groups share particular characteristics, such as demographics, socioeconomics, behaviours, geographics or psychographics and are determined based on your brand’s communications objectives. Why do we do it? Different audiences require different forms of communication and information.  The reason why [...]

8 Crucial Steps to Creating Appealing Online Content

A golden rule that Property Republic follows when executing our content strategy is the 80/20 Rule, which outlines that 80% of your online marketing content must serve to educate, entertain and inform your audience and only 20% should be dedicated to directly promoting your business. Essentially, our social media content intends to educate first and [...]

By |2018-07-05T11:25:15+00:001st May, 2018|Content Marketing, Social Media, Strategy|

The Value of Referrals

Referrals are an extremely valuable form of marketing that pose many benefits for your business – particularly for those in the property industry.  At the end of the day, buying property or land is a huge purchase decision, that proves stressful for many individuals.  Many first home buyer purchasers looking to build are likely to [...]

By |2018-07-05T11:26:31+00:0030th April, 2018|Customer Experience, General Marketing, Sales|

Why Meta Descriptions Matter

Meta descriptions are an important factor in search engine optimisation that are often neglected by digital marketers.  They play a vital role in summarising and explaining your webpage’s content and acquiring click-throughs.  Keep reading to learn why meta descriptions matter to your brand’s SEO strategy. What are they? A meta description is the snippet of [...]

By |2018-07-05T11:28:10+00:0027th April, 2018|SEO|

Social Media: Establishing the Best Platform for Your Content

With so many professionals harnessing the capabilities of social media to spread their messages, it’s important to ensure that you are not only developing engaging content, but also using the right channels to share it. Brands need to be strategic when selecting platforms for their social media marketing approaches.  It’s crucial that you have the [...]

By |2018-07-05T11:29:39+00:0026th April, 2018|Social Media|

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