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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Content Marketing, Strategy

You’ve created some highly engaging videos for your brand – but where should you post them? There are two popular video platforms you can utilise when it comes to sharing your content – YouTube and Vimeo – and it’s important that you’re able to identify if one, both or neither are suitable for your brand and the quality and style of your property videos.

 

Both YouTube and Vimeo require higher quality videos for a more immersive cinema experience and while they offer similar functions, there are also underlying key differences. Let’s take a look at these platforms more closely to help you decide if they’re the right fit for your video content.

 

A bit about each platform…

 

YouTube

 

One of the most popular video sharing platforms, YouTube is also the second largest search engine, next to Google. It’s where users can watch, like, share, comment on, and even upload their own videos. Some of the most notable features of YouTube include:

 

  • Allows creators to earn money through showing advertisements on their videos

  • Anyone can join the site for free, although they do offer premium subscriptions to viewers

  • Video creators can join the platform’s partnership program when they have over 10,000 views

 

Vimeo

 

Created in 2004, Vimeo has become one of the most popular video-hosting sites in the past decade. Just like YouTube, this site offers users a place to upload, share and view high-quality videos.

 

  • Creators can make money by selling their video content to Vimeo on Demand

  • Users can join the site for free to enjoy basic features

  • Uploaders can choose among several subscription plans

  • No advertisements

 

Important comparisons

 

Upload Limit

 

YouTube allows users to upload an unlimited number of videos. However, their uploads are limited to 15 minutes per video for default accounts. In order to upload longer videos, you’ll need a verified account. For verified users, the maximum upload size is 128GB or 12 hours.

 

Vimeo has a range of plans that users can choose from to suit their needs, with each plan offering different abilities and limitations. Each plan has a specific storage capacity, with the limit ranging from 25GB to 5TB of storage each year.

 

Audience Reach

 

If you want to post to a platform with superior audience reach, YouTube is the place. To date, there are 2 billion active monthly YouTube users, compared to Vimeo’s 240 million.

 

Vimeo holds the distinction of being a community-driven platform. This means that while you won’t get the same traffic to your videos as on YouTube, you’re more likely to get loyal viewers who are genuinely interested and invested in your content.

 

Video Quality

 

YouTube gives freedom to users to upload anything they want, which means that videos of all qualities can be uploaded. Because of YouTube’s huge reach, even if you produced a video of exceptional quality, it could get lost in the clutter of less professional and lower-quality videos.

 

For more tips on how you can successfully engage and convert your audiences with video content, download our guide.

 

If you want to take a deep dive into Vimeo, read our blog.

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Strategy, Workshops

Property businesses are currently navigating new territory. 

 

Visiting display villages and land sales centres or attending community events are no longer options for customers on their property buying journey. To cope with the new norms of social distancing and working from home, many businesses have had to adapt the way they operate and how they reach and connect with customers. 

 

In order to equip property businesses with the insights they need to adapt to this new normal, Property Republic recently launched a series of webinars, called Marketing Clinics. 

 

Covering a range of content marketing, customer experience and property-focused topics, our Marketing Clinics have acquired a number of loyal participants (who we like to call our webinites) who have shared some encouraging feedback: 

 

‘’I have really enjoyed the Property Republic Marketing Clinics. Judi and her team are experts in their field and it’s great to get their insights through their clinics.  I’m looking forward to putting the knowledge I have gained into my marketing strategies’’

Rachel Glass, Project Marketing Specialist, Core Projects

 

Having worked with Judi since 2017, one of her greatest qualities is her generosity to share her wealth of knowledge to anyone who will listen. Judi and the team at Property Republic are the content marketing and customer experience experts in the property industry, and to have access to their free marketing clinics is marketing gold.”

Monika Pilekic, Head of Marketing, Lifestyle Communities

 

We’re excited to continue welcoming both returning and new attendees who are seeking to enhance their marketing efforts and also appreciate that our webinites are learning new things and sharing this with us. 

 

If you’d like to participate in our weekly Marketing Clinics,. sign up to our newsletter and follow us on social media to make sure you receive all the details.

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