Timeliness is one of the most important aspects of any content marketing strategy, whether you’re running a campaign on your website, sending email newsletters, or simply posting on social media. One way to ensure that your content is timely, is by planning it in alignment with current events and holidays and riding the peak of [...]
We’re so excited to announce the release of the first edition of our PRX Magazine. Inside you’ll find a reflection of our performance throughout 2018, insights to our success and a forecast of what we’re looking forward to in 2019 for the property marketing industry. Download your very own copy here.
When it comes to an effective marketing strategy, it’s important that businesses remain relevant in order to continue to deliver meaningful messages. The digital era has seen the rise of video for marketing and promotional purposes, with a whopping 81% of businesses using video as a marketing tool in 2017, according to the fourth State of Video Marketing Survey conducted by Wyzowl. So, what makes video so beneficial and useful for businesses and marketers? [...]
The marketing world is constantly evolving, and as a result it’s imperative that property marketers arm themselves with knowledge to keep up with the changing trends. This enables us to stay relevant and deliver meaningful information to our target audience. Here are some of the marketing pages we recommend adding to your arsenal: ADMA Short for Association for Data-driven Marketing and Advertising, ADMA is the [...]
The Orchard, in partnership with SmartCompany, recently released their inaugural email marketing report, The Australian Email Benchmark Report 2018. The report presents survey results from over 400 Australian businesses of various sizes, across multiple industries on all things email marketing, including email platforms used, number and type of emails sent, level of automation used, and [...]
It’s a common perception that social media platforms dominate the online marketing sphere, what with Facebook boasting a staggering 1 billion active users, Instagram 700 million and LinkedIn over 106 million. In the world of content marketing, all activity on your website, social media pages, and video channels ultimately leads to getting your audience and [...]