Trying to explain content marketing to property professionals over the past five years has been tough. “Why do we need content when people are lining up to buy a block?,” they would ask. For those brave marketers who understood the benefits, their projects not only achieved number one status during the boom but have managed [...]
The coffee cart is booked, and the balloons are sorted. Your radio ads are running, and RSVPs have started to come through. But have you considered how content marketing will play a role in your upcoming event? From social media to EDMs, content marketing is a cost-effective way to communicate your next event. We, along [...]
Timeliness is one of the most important aspects of any content marketing strategy, whether you’re running a campaign on your website, sending email newsletters, or simply posting on social media. One way to ensure that your content is timely, is by planning it in alignment with current events and holidays and riding the peak of [...]
We’re so excited to announce the release of the first edition of our PRX Magazine. Inside you’ll find a reflection of our performance throughout 2018, insights to our success and a forecast of what we’re looking forward to in 2019 for the property marketing industry. Download your very own copy here.
When it comes to an effective marketing strategy, it’s important that businesses remain relevant in order to continue to deliver meaningful messages. The digital era has seen the rise of video for marketing and promotional purposes, with a whopping 81% of businesses using video as a marketing tool in 2017, according to the fourth State of Video Marketing Survey conducted by Wyzowl. So, what makes video so beneficial and useful for businesses and marketers? [...]
The marketing world is constantly evolving, and as a result it’s imperative that property marketers arm themselves with knowledge to keep up with the changing trends. This enables us to stay relevant and deliver meaningful information to our target audience. Here are some of the marketing pages we recommend adding to your arsenal: ADMA Short for Association for Data-driven Marketing and Advertising, ADMA is the [...]