Connected Experiences – the way of today, not the future

Leading retailer David Jones recently decided to ditch the traditional runway show of its autumn/winter launch, for an immersive and intimate experience. About 100 guests were treated to a lunch at Hobart’s Museum of New and Old Art (MoNA), before a showcase of the season’s latest trends. It’s a brave move for the premium department [...]

By |2019-02-14T08:39:55+00:0013th February, 2019|Customer Experience, Strategy|

Why Property Marketers Need to Take Control of the Customer Experience

My car recently had a run in with a wall, despite having a 360-degree camera and warning sounds. The insurance company experience was average, but the repair and replacement service was outstanding. Not only was the replacement car delivered to me at a time and place of my convenience, the repair was done within the [...]

By |2019-02-11T08:10:35+00:0011th February, 2019|Customer Experience|

PRX Magazine: The Annual Report 2018

We’re so excited to announce the release of the first edition of our PRX Magazine. Inside you’ll find a reflection of our performance throughout 2018, insights to our success and a forecast of what we’re looking forward to in 2019 for the property marketing industry. Download your very own copy here.    

By |2019-02-07T14:31:27+00:007th February, 2019|Content Marketing, Customer Experience, General Marketing, Strategy|

What are our responsibilities to the communities we create?

I was recently speaking with the Mayor of a growth area municipality about the variety of new land estates and the challenges that come with creating these communities.  He praised the initiatives being demonstrated by a very select few developers while expressing concern over others who put profit before people. There are many studies that [...]

By |2019-01-11T13:25:32+00:0011th January, 2019|Customer Experience, General Marketing, Strategy|

Surprise and Delight Marketing

What is it? Surprise and delight marketing involves providing unexpected rewards for potential and current customers with the intent of enhancing their engagement with your brand and nurturing their subsequent customer journey. Why is it important? It’s no lie that delighting customers is becoming increasingly difficult as expectations continue to rise. Delivering a ‘good’ or [...]

By |2018-12-13T13:26:39+00:001st December, 2018|Customer Experience, General Marketing|

Surprise and Delight this Christmas

With Christmas just around the corner, why not add some festive flair to your surprise and delight gifts for current and prospective purchasers and clients? To help you take the stress out of surprise and delight initiatives this year, we’ve listed our top four favourite festive gifts. But remember…surprise and delight initiatives are a practice [...]

By |2018-12-13T13:29:31+00:001st December, 2018|Customer Experience, General Marketing, Project marketing|

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