Hey Builders: Don’t Bother Spending Money on Marketing

It costs a lot to have a display home. You buy the land, up-spec the home, over landscape, include designer furnishings, and then there’s the production of the video and voiceover that plays as potential buyers peruse your design. Add on security, signage and cost of consultants and hosts and you’ve got yourself close to [...]

By |2019-06-19T16:48:19+10:0020th June, 2019|Customer Experience, Project marketing, Strategy|

Why Community Guidelines are Important to Your Brand

With hate speech and ‘fake news’ becoming more and more prevalent in today’s digital world, it’s important that you have a clear action plan if and when questionable content is posted on your social media pages.   Creating community guidelines is necessary to inform the public of what will and won’t be tolerated on your social [...]

By |2019-06-07T14:28:03+10:007th June, 2019|Customer Experience, Strategy|

What Sco Mo and Clarko have in common

When Hawthorn won the AFL Premiership in 2008, it was deemed to have been ‘stolen’ from Geelong. The young, unsociable Hawks featured a very young Buddy Franklin who kicked 8 in the Qualifying Final against the Western Bulldogs and another legend in Jarryd Roughead kicked 4 in the Preliminary Final. In the Grand Final, Franklin [...]

By |2019-05-28T09:52:08+10:0028th May, 2019|Customer Experience, General Marketing, Strategy|

20 Post-event Survey Questions to Ask Attendees, Employees and Suppliers

So, you’ve just hosted an event and you’re trying to determine its success. While it’s important to rate the event against your own KPI’s and measures of success, it’s crucial that you gain an insight into how your attendees, suppliers and employees perceived your event.  Surveys are an efficient and effective means to collect feedback [...]

By |2019-05-23T13:07:02+10:0023rd May, 2019|Customer Experience, General Marketing|

Why Empathy Mapping Leads to Greater Conversion

“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” Dharmesh Shah, CTO & Co-Founder of HubSpot, encapsulates an incredibly crucial consideration for all successful businesses with the above quote. [...]

By |2019-05-09T08:59:54+10:009th May, 2019|Customer Experience|

How to understand your customer

As property marketers, it’s our responsibility to connect with our audience, understand who they are and what they care about. A great exercise to achieve this, is empathy mapping. Empathy mapping requires you to observe your customer persona, and make some judgements based on these observations. Ideally, in doing this you are able to begin [...]

By |2019-05-09T09:01:30+10:007th May, 2019|Customer Experience|

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