Creating Timely Content for Your Marketing Strategy

Timeliness is one of the most important aspects of any content marketing strategy, whether you’re running a campaign on your website, sending email newsletters, or simply posting on social media.   One way to ensure that your content is timely, is by planning it in alignment with current events and holidays and riding the peak of [...]

By |2019-03-26T16:12:27+10:0027th March, 2019|Content Marketing, General Marketing, Strategy|

Out with the old, in with the best: 9 bad property marketing tactics you need to abandon

Our office is located in a High Street shopping mecca, where yummy mummies, comfortable retirees and suit-wearing real estate agents blend. It makes for interesting retail experiences. It’s guaranteed that someone will behave badly to a retail assistant at least once a day. “The wait for the coffee is too long.” “The coffee isn’t hot [...]

By |2019-03-18T10:14:26+10:0018th March, 2019|Customer Experience, General Marketing|

Why I didn’t think we needed Women in Property….and what I think now

Many years ago, I was fortunate enough to be the Executive Director of UDIA in Western Australia and was approached by a chapter from ‘the eastern states’ to start Women in Property in WA. I baulked at the idea, as the Western Australian chapter of UDIA was highly inclusive of women as well as younger [...]

By |2019-03-08T07:54:20+10:008th March, 2019|General Marketing|

Marketers: The World Needs Your Leadership

Larry Fink, Founder, Chairman and Chief Executive Officer of BlackRock, Inc, the world's largest asset manager, has published his latest letter to CEO’s. This year’s theme is “Purpose and Profit”, which can be easily translated to the property industry. Mr Fink says that “As we enter 2019, commitment to a long-term approach is more important [...]

By |2019-02-28T14:06:35+10:004th March, 2019|General Marketing|

Why You Shouldn’t Write-off Cold Leads

Over 12 months ago I conducted a workshop with a project team. The objective was to collaboratively devise a marketing and sales plan to deliver the very large number of sales required. One of the first questions I asked of the Sales Manager was, “How many prospects do you have on the database?” Him (proudly): [...]

By |2019-02-28T08:56:35+10:0028th February, 2019|General Marketing, Project marketing|

ATTENTION PROPERTY MARKETERS: time to get some R.E.S.P.E.C.T!

I love working with a talented General Manager or Project Director. One who knows enough about marketing to ask the right questions but is also smart enough to provide the marketing function with the right resources and tools to ensure they achieve the business goals. I love working with a great Development Manager. One who [...]

By |2019-02-19T08:34:58+10:0019th February, 2019|General Marketing|

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