7 Tips for Engaging with Video Professionals

So, you’ve developed your video strategy and agreed with your team that your video production requires more experienced hands. Engaging with video professionals is the way to go! Here are some top considerations when selecting a production partner: 1. Choose a production partner that’s nimble and agile. This ensures the video team can easily adapt [...]

By |2019-11-26T18:34:51+11:0026th November, 2019|Content Marketing, General Marketing, Strategy|

How to Brief and Edit Videos Like a Boss

Briefing is such an important step when engaging with a video production partner. It’s your opportunity to provide the video team with your expectations and allows you to really set the tone of the production you want to create. Here are some things you’ll need to consider during the briefing phase of your video production: [...]

How to Achieve Real Connections with Your Consumers

How do you take care of your customer? And how well do you respond to their needs? This article by Marketing magazine highlights a discussion that took place at a Spotify Espresso Series; a pair of events designed to explore the widening audio landscape and how streaming is changing our relationship with sound, among other [...]

By |2019-11-01T09:35:11+11:0028th October, 2019|Customer Experience, General Marketing|

What personalisation really means

In this digital world of information overload, a lot of the messages we receive are generalised and unrelatable. Just because an EDM or message is personalised with a customer’s name doesn’t mean its content is relevant or personalised to them and their needs.    In an opinion piece from Marketing magazine, titled “People want messages that matter to them, not messages directed at them,” [...]

By |2019-09-24T11:17:55+11:0021st October, 2019|Customer Experience, General Marketing|

How to Master Live Video in Property

When Facebook announced the roll out of its “live” feature in 2016, the platform’s founder and CEO, Mark Zuckerberg, famously said, ‘Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. This is a big shift in how we communicate, and it's [...]

By |2019-10-16T11:00:32+11:0016th October, 2019|General Marketing, Social Media, Strategy|

What Marketers Can Learn from Netflix’s ‘The Great Hack’

With over 2 billion users, Facebook is one of the most – if not the most – important distributors of information. And with their algorithms being influenced by desirability rather than accuracy, Facebook has created an environment in which fake news can flourish. Within a number of minutes, a story written in a small town in Europe, can go viral and influence the attitude of people living in the U.S. or Australia [...]

By |2019-10-15T11:30:46+11:0014th October, 2019|Customer Experience, General Marketing|

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