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Thought Leadership

A place to keep up-to-date with the latest marketing trends

Customer Experience, Lead Generation
There’s a myriad of initiatives you can help your sales team to undertake that will engage prospects with minimal to no spend. Your sales team need to be the ultimate experts of your project, and their knowledge and expertise must be consistent across the board to encourage reliability and trust. Here are some ideas to lead the sales team toward making sales without spending a fortune:1. Perfect the sales presentationDetermine your project’s unique selling proposition and key points and develop a consistent presentation across the entire sales team. You can
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Content Marketing, Lead Generation, Strategy
Social media and content marketing are entirely invaluable to developers looking to make sales. Social media marketing is highly targeted, optimised for smart-phone use, can communicate messages instantaneously, offers measured ROI and can be updated in real-time. Here are 9 ways to harness social and content marketing to achieve sales, without putting a dint in your marketing budget:1. Educate first, sell secondThis is a crucial rule when delivering meaningful content through any medium, but especially social. Use your social presence to educate prospects and followers on your project’s USPs and
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Lead Generation, Strategy
Your database needs to be filled with meaningful information on your customers in order to help fuel the creation of effective marketing tactics.   Make it a rule to never take names off the database – just because someone isn’t ready to purchase now, doesn’t mean they won’t become ready, whether it takes a few months or a few years.    There are plenty of ways to utilise your database to achieve greater conversions without spending a great deal of money.1. Segment your database Segment your database without solving what your segments are.
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Content Marketing, Customer Experience, Lead Generation, Strategy
So, you want to get started on an effective and engaging SMS marketing strategy that really drives conversions for your property business. You’re aware of the many benefits of SMS marketing, you’ve planned out your strategy with your project marketing team and you’re ready to start crafting your perfect message. You’ve come to the right place! There are a range of elements your messages need to feature to not only grab attention and encourage action, but to follow important legal requirements:Structuring your messageThe perfect SMS includes the following features:A personalised
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Content Marketing, Lead Generation, Lead Nurture, Strategy
With digital platforms being the most popular way for individuals to consume information and content, it’s imperative that your digital presence is consistent, accurate and attractive. Here are some simple and cost-effective initiatives to be on top of your digital game:Review the ROI of your digital listings In some instances, advertising on platforms such as REA can put a serious dint in your budget, so make sure you’re getting results. This could also be a great time to look at other advertising channels and platforms which may cost less, such
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Lead Generation, Strategy
Instagram has recently announced they’ll be rolling out ads on their Explore page. This is great news for property marketers, as it offers an additional space to promote your brand or project.   More than 50% of Instagram accounts use Explore each month to discover content related to their interests from accounts they don’t already follow. This means that your ads will have the potential to be seen by accounts who don’t follow you, but have an interest in property.  Instagram users won’t start seeing ads all over their Explore feed, but ads will pop up when users tap a related video or photo. Ads will relate to
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Customer Experience, Lead Generation, Lead Nurture, Strategy
In this digital world of information overload, a lot of the messages we receive are generalised and unrelatable. Just because an EDM or message is personalised with a customer’s name doesn’t mean its content is relevant or personalised to them and their needs.    In an opinion piece from Marketing magazine, titled “People want messages that matter to them, not messages directed at them,” Joel Vincent discusses what personalisation is, in comparison to relevant marketing.   “Why would single, young, house-sharing renters want a catalogue for new trendy expensive designer furniture? They probably don’t. So why waste marketing effort putting one in their letterbox?”  
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Content Marketing, Lead Generation, Lead Nurture, Strategy
At Property Republic we’re passionate about effective content marketing and communication, in all its forms. One cost-effective content initiative we love is blogging, which in our experience, engages customers and drives significant traffic to your website. Blogs are a great platform to deliver meaningful information in a simple and conversational way.   Here are five reasons why your website could benefit from having a blog: 1. Increased search engine traffic The more content you create, the more Google recognises you. The more blogs you post, the more pages from your domain get added to the search engine and the more opportunities you create for your website. Content helps with Search Engine Optimisation (SEO) which ultimately places your website and pages closer to the start
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Content Marketing, Customer Experience, Lead Generation, Strategy
When Facebook announced the roll out of its “live” feature in 2016, the platform’s founder and CEO, Mark Zuckerberg, famously said, ‘Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together.’  While videos are not entirely a new concept, the idea of videos as a marketing tool has shifted from perfectly staged and edited productions into raw and unfiltered versions
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Customer Experience, Lead Generation, Lead Nurture, Strategy

Beginning as a music streaming service in the mid-2000s, Spotify has grown to become the largest music platform in the world, with more than 40 million songs, 3 billion playlists, and over 232 million users worldwide.   Here are the top reasons we think you’ll leverage from including Spotify in your marketing strategy: 1. Over 5 million potential leads In Australia alone, Spotify has 9 million users, with roughly 60% of them being non-paying customers. This means you have the potential to market to over 5 million leads, since all non-paying members are exposed audio and banner ads. 2. Powerful analytics Since

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