There’s a myriad of initiatives you can help your sales team to undertake that will engage prospects with minimal to no spend. Your sales team need to be the ultimate experts of your project, and their knowledge and expertise must be consistent across the board to encourage reliability and trust. Here are some ideas to [...]
Your database needs to be filled with meaningful information on your customers in order to help fuel the creation of effective marketing tactics. Make it a rule to never take names off the database – just because someone isn’t ready to purchase now, doesn’t mean they won’t become ready, whether it takes a few months [...]
With digital platforms being the most popular way for individuals to consume information and content, it’s imperative that your digital presence is consistent, accurate and attractive. Here are some simple and cost-effective initiatives to be on top of your digital game: Review the ROI of your digital listings In some instances, advertising on platforms such [...]
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