3 Ways to Save Money on Signage

It’s no secret that signage is expensive. You could save lots of marketing dollars by assessing your current signage commitments. Here are three things you can do, to ensure you’re not wasting money on ineffective signage: 1. Rationalise external high cost signage. a. Review the cost of current billboards in high-traffic areas. While they may [...]

By |2019-11-26T18:54:10+11:0027th November, 2019|Project marketing|

How to Brief and Edit Videos Like a Boss

Briefing is such an important step when engaging with a video production partner. It’s your opportunity to provide the video team with your expectations and allows you to really set the tone of the production you want to create. Here are some things you’ll need to consider during the briefing phase of your video production: [...]

Your Ultimate Guide to Property Events

Sales engagement, purchaser loyalty, increased brand awareness, community building. Events are a great way to achieve all of the above – and more! – all while providing your project’s community with fun and entertainment. Your event has the ability to shape your community’s perception of your brand and your project, so it’s crucial that you [...]

By |2019-08-28T20:24:26+11:0014th August, 2019|Customer Experience, Project marketing|

Where’s the marketer at the heart of placemaking?

Not sure what placemaking is? As Cara Courage, Collaborate Creative Placemaker puts it in her Ted Talk here, “Placemaking is a set of tools and it’s an approach, to putting the community right at the front and centre of changes to where they live.” I recently spent the day with UDIA Victoria’s Building, Design & [...]

By |2019-07-30T16:49:31+11:0030th July, 2019|Customer Experience, Project marketing, Strategy|

Are you Hosting a Community or Marketing Event?

If you’re planning on hosting an event, it’s important that you ask yourself the following question:   Are you hosting a community or marketing event?   Often confused as the same thing, marketing events and community events actually have different objectives. You’ll need to identify which event it is that you are organising to effectively plan and [...]

By |2019-09-10T16:21:55+11:0025th June, 2019|Project marketing, Strategy|

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