Hey Builders: Don’t Bother Spending Money on Marketing

It costs a lot to have a display home. You buy the land, up-spec the home, over landscape, include designer furnishings, and then there’s the production of the video and voiceover that plays as potential buyers peruse your design. Add on security, signage and cost of consultants and hosts and you’ve got yourself close to [...]

By |2019-06-19T16:48:19+10:0020th June, 2019|Customer Experience, Project marketing, Strategy|

It’s time to give yourself an honest rating

“There’s no chance that the iPhone is going to get any significant market share.” This is what the then Microsoft CEO, Steve Ballmer, famously said about Apple’s iPhone in 2007. Eighteen models and twelve years later, the brand continues to have loyal customers waiting in lines ahead of new releases. But it wasn’t all Field [...]

By |2019-04-05T16:29:18+10:0015th April, 2019|Customer Experience, Project marketing|

4 Easy Ways to Leverage your Builder Partnerships

How would you describe your relationship with your builder partners? Having an effective builder engagement strategy is important to ensure you are maximising the partnership for both parties. From content creation to increased referrals, there are many ways both your project and your builder partners can mutually leverage by creating a dynamic relationship. If you’re [...]

By |2019-04-15T17:15:09+10:009th April, 2019|Project marketing|

Why You Shouldn’t Write-off Cold Leads

Over 12 months ago I conducted a workshop with a project team. The objective was to collaboratively devise a marketing and sales plan to deliver the very large number of sales required. One of the first questions I asked of the Sales Manager was, “How many prospects do you have on the database?” Him (proudly): [...]

By |2019-02-28T08:56:35+10:0028th February, 2019|General Marketing, Project marketing|

Surprise and Delight this Christmas

With Christmas just around the corner, why not add some festive flair to your surprise and delight gifts for current and prospective purchasers and clients? To help you take the stress out of surprise and delight initiatives this year, we’ve listed our top four favourite festive gifts. But remember…surprise and delight initiatives are a practice [...]

By |2018-12-13T13:29:31+10:001st December, 2018|Customer Experience, General Marketing, Project marketing|

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