Your Ultimate Guide to Property Events

Sales engagement, purchaser loyalty, increased brand awareness, community building. Events are a great way to achieve all of the above – and more! – all while providing your project’s community with fun and entertainment. Your event has the ability to shape your community’s perception of your brand and your project, so it’s crucial that you [...]

By |2019-08-28T20:24:26+11:0014th August, 2019|Customer Experience, Project marketing|

Where’s the marketer at the heart of placemaking?

Not sure what placemaking is? As Cara Courage, Collaborate Creative Placemaker puts it in her Ted Talk here, “Placemaking is a set of tools and it’s an approach, to putting the community right at the front and centre of changes to where they live.” I recently spent the day with UDIA Victoria’s Building, Design & [...]

By |2019-07-30T16:49:31+11:0030th July, 2019|Customer Experience, Project marketing, Strategy|

Are you Hosting a Community or Marketing Event?

If you’re planning on hosting an event, it’s important that you ask yourself the following question:   Are you hosting a community or marketing event?   Often confused as the same thing, marketing events and community events actually have different objectives. You’ll need to identify which event it is that you are organising to effectively plan and [...]

By |2019-09-10T16:21:55+11:0025th June, 2019|Project marketing, Strategy|

Hey Builders: Don’t Bother Spending Money on Marketing

It costs a lot to have a display home. You buy the land, up-spec the home, over landscape, include designer furnishings, and then there’s the production of the video and voiceover that plays as potential buyers peruse your design. Add on security, signage and cost of consultants and hosts and you’ve got yourself close to [...]

By |2019-06-24T10:20:29+11:0020th June, 2019|Customer Experience, Project marketing, Strategy|

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