How to Brief and Edit Videos Like a Boss

Briefing is such an important step when engaging with a video production partner. It’s your opportunity to provide the video team with your expectations and allows you to really set the tone of the production you want to create. Here are some things you’ll need to consider during the briefing phase of your video production: [...]

5 reasons why your website needs a blog

At Property Republic we’re passionate about effective content marketing and communication, in all its forms. One cost-effective content initiative we love is blogging, which in our experience, engages customers and drives significant traffic to your website.  Blogs are a great platform to deliver meaningful information in a simple and conversational way.   Here are five reasons why your website could benefit from having a blog:  Increased search engine traffic  The more content you create, the more Google [...]

By |2019-10-22T12:12:40+11:0016th October, 2019|Content Marketing, SEO|

Quick Guide to SEO

SEO has become the ultimate buzz-term for marketers looking to grow website traffic. So, why do you need to harness Search Engine Optimisation?  Search engines like Google, Bing and Yahoo generate thousands of web pages and other forms of content from each query, ranked in relevance. In Google alone, there are over 40,000 search queries processed every second. That means, there are approximately 3.5 [...]

By |2019-01-09T09:00:19+11:0019th December, 2018|SEO|

The Impact of Voice Search on SEO and Content

Just when we thought we were on top of our content marketing game, a new spanner – or should we say search? – has been thrown into the SEO works. If Christmas 2017 didn’t bring with it the realisation of voice search’s increased popularity with Echo Dot proving Amazon’s best seller, then this article and [...]

By |2018-07-05T11:12:35+11:007th June, 2018|Content Marketing, SEO|

7 Characteristics of a Great Property Website

Your website is often where customers develop their first impression of your brand. That's why it's essential that your online presence makes a lasting impact for all the right reasons. We've compiled some features that will help to increase your site's effectiveness and appeal. 1. Mobile-friendly In a digital-obsessed world, it's crucial that your property [...]

Why Meta Descriptions Matter

Meta descriptions are an important factor in search engine optimisation that are often neglected by digital marketers.  They play a vital role in summarising and explaining your webpage’s content and acquiring click-throughs.  Keep reading to learn why meta descriptions matter to your brand’s SEO strategy. What are they? A meta description is the snippet of [...]

By |2018-07-05T11:28:10+11:0027th April, 2018|SEO|

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