Social Media Summit April 2019: Marketing through Messaging Apps

Messaging apps are opening up a whole new window of opportunity for your brand’s marketing function. In our recent Social Media Summit, we researched and explored the exciting marketing and communication opportunities presented by three popular messaging apps: Facebook Messenger, WhatsApp and WeChat. Read on to discover how these apps can become an integrated part [...]

By |2019-04-29T13:22:02+10:007th May, 2019|Social Media, Strategy|

286 Instagram hashtags to increase your social media presence

More than a millennial trend, hashtags are incredible social media features that help to attract views to your posts and social profiles, as well as organise and store content for users to easily find. Using relevant and popular hashtags creates great visibility for your social activity and campaigns, and can help you to reach your [...]

By |2019-03-27T15:11:17+10:0027th March, 2019|Social Media|

Tech Talk: Analytics Tools

Putting an effective digital marketing strategy requires consistent performance evaluation. Which Facebook post garnered the most impressions and engagements? How many Instagram followers have you gained in the past month? Does your audience engage better with video or still-images? Are your social media posts driving traffic to your website? The answers to these questions can be easily found, if you use the right tools to track, measure, and analyse your social [...]

By |2018-09-26T09:49:50+10:001st October, 2018|General Marketing, Social Media, Strategy|

Tech Talk: Scheduling Tools

Modern day marketing requires the implementation and maintenance of a successful digital strategy. If your brand is looking to execute an effective, engaging and reliable approach to social media management, then online automation tools are a must. The reality is, embracing the mounting movement towards social media automation is fast becoming an expectation for businesses rather than [...]

By |2018-12-13T13:34:47+10:0021st August, 2018|General Marketing, Social Media|

Content Strategy vs. Social Media Strategy

There always seems to be a great deal of confusion when a discussion about social media strategy and content strategy arises.  Many in the property industry believe the two concepts are either interchangeable or identical, but it’s not true.  Content marketing and social media marketing are two separate avenues, albeit with a fair amount of [...]

By |2018-07-05T11:08:34+10:0013th June, 2018|Content Marketing, Social Media, Strategy|

8 Crucial Steps to Creating Appealing Online Content

A golden rule that Property Republic follows when executing our content strategy is the 80/20 Rule, which outlines that 80% of your online marketing content must serve to educate, entertain and inform your audience and only 20% should be dedicated to directly promoting your business. Essentially, our social media content intends to educate first and [...]

By |2018-07-05T11:25:15+10:001st May, 2018|Content Marketing, Social Media, Strategy|

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