Timeliness is one of the most important aspects of any content marketing strategy, whether you’re running a campaign on your website, sending email newsletters, or simply posting on social media. One way to ensure that your content is timely, is by planning it in alignment with current events and holidays and riding the peak of [...]
Customer obsession, customer-first strategy, customer experience, customer relations. We talk about this a lot in property but when push comes to shove, the customer is not always at the forefront of our decision making. Are you sometimes overwhelmed by the lack of tools available to create value for your customers? Do you get frustrated that [...]
Leading retailer David Jones recently decided to ditch the traditional runway show of its autumn/winter launch, for an immersive and intimate experience. About 100 guests were treated to a lunch at Hobart’s Museum of New and Old Art (MoNA), before a showcase of the season’s latest trends. It’s a brave move for the premium department [...]
We’re so excited to announce the release of the first edition of our PRX Magazine. Inside you’ll find a reflection of our performance throughout 2018, insights to our success and a forecast of what we’re looking forward to in 2019 for the property marketing industry. Download your very own copy here.
I was recently speaking with the Mayor of a growth area municipality about the variety of new land estates and the challenges that come with creating these communities. He praised the initiatives being demonstrated by a very select few developers while expressing concern over others who put profit before people. There are many studies that [...]
Putting an effective digital marketing strategy requires consistent performance evaluation. Which Facebook post garnered the most impressions and engagements? How many Instagram followers have you gained in the past month? Does your audience engage better with video or still-images? Are your social media posts driving traffic to your website? The answers to these questions can be easily found, if you use the right tools to track, measure, and analyse your social [...]