Putting an effective digital marketing strategy requires consistent performance evaluation. Which Facebook post garnered the most impressions and engagements? How many Instagram followers have you gained in the past month? Does your audience engage better with video or still-images? Are your social media posts driving traffic to your website? The answers to these questions can be easily found, if you use the right tools to track, measure, and analyse your social [...]
The marketing world is constantly evolving, and as a result it’s imperative that property marketers arm themselves with knowledge to keep up with the changing trends. This enables us to stay relevant and deliver meaningful information to our target audience. Here are some of the marketing pages we recommend adding to your arsenal: ADMA Short for Association for Data-driven Marketing and Advertising, ADMA is the [...]
The Orchard, in partnership with SmartCompany, recently released their inaugural email marketing report, The Australian Email Benchmark Report 2018. The report presents survey results from over 400 Australian businesses of various sizes, across multiple industries on all things email marketing, including email platforms used, number and type of emails sent, level of automation used, and [...]
CMI recently released their Content Management and Strategy Survey for 2018 and the results have us intrigued. If your organisation is struggling to implement the right technologies to manage and strategise your content marketing, you’re not alone. Key findings of the survey report that many organisations struggle with the management of their content marketing initiatives. Despite 91% [...]
Wednesday 27th June saw the Property Republic Team map out and plan the future of our brand in an intensive planning session. With butcher’s paper, post-its, notepads and thinking caps at the ready, we spent the entire day establishing the foundations on which we want the Property Republic brand to grow. We additionally equipped ourselves [...]
There always seems to be a great deal of confusion when a discussion about social media strategy and content strategy arises. Many in the property industry believe the two concepts are either interchangeable or identical, but it’s not true. Content marketing and social media marketing are two separate avenues, albeit with a fair amount of [...]
If you don’t see an email from Property Republic in your Inbox, our email may have mistakenly been sent to your spam folder. Please add hello@propertyrepublic.com.au to your
Safe Senders List to ensure you receive our newsletters regularly.
