Are you ready for the future?

The year is 2045. Meat is scarce; we’re rethinking our consumption and main meals are plant-based with a side of crickets. It’s a cashless society and your robot friend, Destiny, literally needs to unplug and recharge at the end of the day. Art imitated life at Sensory Underground – an immersive dining experience featuring Tokyo [...]

By |2019-08-12T16:00:47+10:0012th August, 2019|Customer Experience, General Marketing, Strategy|

Where’s the marketer at the heart of placemaking?

Not sure what placemaking is? As Cara Courage, Collaborate Creative Placemaker puts it in her Ted Talk here, “Placemaking is a set of tools and it’s an approach, to putting the community right at the front and centre of changes to where they live.” I recently spent the day with UDIA Victoria’s Building, Design & [...]

By |2019-07-30T16:49:31+10:0030th July, 2019|Customer Experience, Project marketing, Strategy|

Are you Hosting a Community or Marketing Event?

If you’re planning on hosting an event, it’s important that you ask yourself the following question:   Are you hosting a community or marketing event?   Often confused as the same thing, marketing events and community events actually have different objectives. You’ll need to identify which event it is that you are organising to effectively plan and [...]

By |2019-06-19T10:03:43+10:0025th June, 2019|Project marketing, Strategy|

Hey Builders: Don’t Bother Spending Money on Marketing

It costs a lot to have a display home. You buy the land, up-spec the home, over landscape, include designer furnishings, and then there’s the production of the video and voiceover that plays as potential buyers peruse your design. Add on security, signage and cost of consultants and hosts and you’ve got yourself close to [...]

By |2019-06-24T10:20:29+10:0020th June, 2019|Customer Experience, Project marketing, Strategy|

Why Community Guidelines are Important to Your Brand

With hate speech and ‘fake news’ becoming more and more prevalent in today’s digital world, it’s important that you have a clear action plan if and when questionable content is posted on your social media pages.   Creating community guidelines is necessary to inform the public of what will and won’t be tolerated on your social [...]

By |2019-06-07T14:28:03+10:007th June, 2019|Customer Experience, Strategy|

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