Leading retailer David Jones recently decided to ditch the traditional runway show of its autumn/winter launch, for an immersive and intimate experience. About 100 guests were treated to a lunch at Hobart’s Museum of New and Old Art (MoNA), before a showcase of the season’s latest trends. It’s a brave move for the premium department [...]
We’re so excited to announce the release of the first edition of our PRX Magazine. Inside you’ll find a reflection of our performance throughout 2018, insights to our success and a forecast of what we’re looking forward to in 2019 for the property marketing industry. Download your very own copy here.
I was recently speaking with the Mayor of a growth area municipality about the variety of new land estates and the challenges that come with creating these communities. He praised the initiatives being demonstrated by a very select few developers while expressing concern over others who put profit before people. There are many studies that [...]
Putting an effective digital marketing strategy requires consistent performance evaluation. Which Facebook post garnered the most impressions and engagements? How many Instagram followers have you gained in the past month? Does your audience engage better with video or still-images? Are your social media posts driving traffic to your website? The answers to these questions can be easily found, if you use the right tools to track, measure, and analyse your social [...]
The marketing world is constantly evolving, and as a result it’s imperative that property marketers arm themselves with knowledge to keep up with the changing trends. This enables us to stay relevant and deliver meaningful information to our target audience. Here are some of the marketing pages we recommend adding to your arsenal: ADMA Short for Association for Data-driven Marketing and Advertising, ADMA is the [...]
The Orchard, in partnership with SmartCompany, recently released their inaugural email marketing report, The Australian Email Benchmark Report 2018. The report presents survey results from over 400 Australian businesses of various sizes, across multiple industries on all things email marketing, including email platforms used, number and type of emails sent, level of automation used, and [...]