It costs a lot to have a display home. You buy the land, up-spec the home, over landscape, include designer furnishings, and then there’s the production of the video and voiceover that plays as potential buyers peruse your design. Add on security, signage and cost of consultants and hosts and you’ve got yourself close to [...]
With hate speech and ‘fake news’ becoming more and more prevalent in today’s digital world, it’s important that you have a clear action plan if and when questionable content is posted on your social media pages. Creating community guidelines is necessary to inform the public of what will and won’t be tolerated on your social [...]
It’s been a strange start to 2019. Market conditions have not been conducive to a normal volume of sales, and marketers have been well and truly put under the pump to deliver more leads that will magically purchase within seven days. Don’t get me started on why the finger is pointed at the marketing team [...]
When Hawthorn won the AFL Premiership in 2008, it was deemed to have been ‘stolen’ from Geelong. The young, unsociable Hawks featured a very young Buddy Franklin who kicked 8 in the Qualifying Final against the Western Bulldogs and another legend in Jarryd Roughead kicked 4 in the Preliminary Final. In the Grand Final, Franklin [...]
There’s a lot that goes into launching a new project. Research, urban design, vision workshopping, branding, collateral development - the list goes on. You launch and receive 4,500 enquiries and there’s a lot of back slapping and bragging. Developers love a big database but often don’t know what to do with it. Then someone like [...]
Messaging apps are opening up a whole new window of opportunity for your brand’s marketing function. In our recent Social Media Summit, we researched and explored the exciting marketing and communication opportunities presented by three popular messaging apps: Facebook Messenger, WhatsApp and WeChat. Read on to discover how these apps can become an integrated part [...]
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