Hey Builders: Don’t Bother Spending Money on Marketing

It costs a lot to have a display home. You buy the land, up-spec the home, over landscape, include designer furnishings, and then there’s the production of the video and voiceover that plays as potential buyers peruse your design. Add on security, signage and cost of consultants and hosts and you’ve got yourself close to [...]

By |2019-06-19T16:48:19+10:0020th June, 2019|Customer Experience, Project marketing, Strategy|

Why Community Guidelines are Important to Your Brand

With hate speech and ‘fake news’ becoming more and more prevalent in today’s digital world, it’s important that you have a clear action plan if and when questionable content is posted on your social media pages.   Creating community guidelines is necessary to inform the public of what will and won’t be tolerated on your social [...]

By |2019-06-07T14:28:03+10:007th June, 2019|Customer Experience, Strategy|

How Marketing Professionals Can Play a Part in FY20 Sales Success

It’s been a strange start to 2019. Market conditions have not been conducive to a normal volume of sales, and marketers have been well and truly put under the pump to deliver more leads that will magically purchase within seven days. Don’t get me started on why the finger is pointed at the marketing team [...]

By |2019-06-05T14:38:32+10:006th June, 2019|General Marketing, Strategy|

What Sco Mo and Clarko have in common

When Hawthorn won the AFL Premiership in 2008, it was deemed to have been ‘stolen’ from Geelong. The young, unsociable Hawks featured a very young Buddy Franklin who kicked 8 in the Qualifying Final against the Western Bulldogs and another legend in Jarryd Roughead kicked 4 in the Preliminary Final. In the Grand Final, Franklin [...]

By |2019-05-28T09:52:08+10:0028th May, 2019|Customer Experience, General Marketing, Strategy|

Social Media Summit April 2019: Marketing through Messaging Apps

Messaging apps are opening up a whole new window of opportunity for your brand’s marketing function. In our recent Social Media Summit, we researched and explored the exciting marketing and communication opportunities presented by three popular messaging apps: Facebook Messenger, WhatsApp and WeChat. Read on to discover how these apps can become an integrated part [...]

By |2019-04-29T13:22:02+10:007th May, 2019|Social Media, Strategy|

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