Your address will show here +12 34 56 78

Thought Leadership

A place to keep up-to-date with the latest marketing trends

Project Marketing, Strategy, Workshops

When it comes to initial stages of setting up a new development, you have a blank canvas and a very important role to play in shaping the future of your project. Hosting a vision workshop will not only provide an opportunity to set up the project collaboratively, it will also help to inform your value proposition.

 

Here’s a vision workshop format you can follow to help set up your project for success:


1. About the site: 

  • Number of lots

  • Design aesthetics

  • Access to existing transport, education and retail

  • Proposed transport, education, retail, parks and recreation opportunities

  • Road layout

  • Landscaping opportunities e.g. wetlands 

 

2. Competitive context:

  • Who are your key competitors?

  • What are they doing well?

  • What can you do better?

 

3. Personas:

  • Who is your audience?

  • What are their likes and interests?

  • Where do they currently live?

  • What needs do you need to satisfy?

 

4. Focus Group Findings:

  • What learnings can you incorporate into the project?

 

5. Sustainability:

  • What sustainability features resonated with your focus groups?

  • What could your project implement to make it stand out from its competitors?

  • Are you aiming to achieve any accreditations eg Six Star, Green Star?

 

6. Innovation:

Brainstorm ideas during the session such as:

  • What innovative building techniques or materials could be used?

  • How could you incorporate new technology?

  • What learnings have we taken from the Covid-19 experience that can be incorporated into this project?

 

7. Community and Amenity:

  • What do we imagine for this community?

  • Will there be young families and therefore a need for childcare and parenting groups, communal garden or exercise groups?

 

At the end of the session, you’ll have a wealth of information to collate and the outcomes will help inform the next stage of the process, building your Value Proposition.

 

To discover everything you need to know about setting up your project successfully, download our free Project Marketer’s Handbook.

 

0

Strategy, Workshops

Property businesses are currently navigating new territory. 

 

Visiting display villages and land sales centres or attending community events are no longer options for customers on their property buying journey. To cope with the new norms of social distancing and working from home, many businesses have had to adapt the way they operate and how they reach and connect with customers. 

 

In order to equip property businesses with the insights they need to adapt to this new normal, Property Republic recently launched a series of webinars, called Marketing Clinics. 

 

Covering a range of content marketing, customer experience and property-focused topics, our Marketing Clinics have acquired a number of loyal participants (who we like to call our webinites) who have shared some encouraging feedback: 

 

‘’I have really enjoyed the Property Republic Marketing Clinics. Judi and her team are experts in their field and it’s great to get their insights through their clinics.  I’m looking forward to putting the knowledge I have gained into my marketing strategies’’

Rachel Glass, Project Marketing Specialist, Core Projects

 

 

 

 

 

 

 

Having worked with Judi since 2017, one of her greatest qualities is her generosity to share her wealth of knowledge to anyone who will listen. Judi and the team at Property Republic are the content marketing and customer experience experts in the property industry, and to have access to their free marketing clinics is marketing gold.”

Monika Pilekic, Head of Marketing, Lifestyle Communities

 

 

 

 

 

We’re excited to continue welcoming both returning and new attendees who are seeking to enhance their marketing efforts and also appreciate that our webinites are learning new things and sharing this with us. 

 

Click here to catch up on our Marketing Clinics to date and if you’d like to participate in future Marketing Clinics, sign up to our newsletter and follow us on social media to make sure you receive all the details.

0

Content Marketing, Strategy, Workshops

On Friday 28th February, the Property Republic team hosted our first ever event – The Ultimate Content Planning Workshop.   The day’s activities intended to educate attendees on the many ways an effective content marketing strategy can benefit their brand and enhance their customer experience. It also encouraged participants to generate ideas on the many ways they can create, curate, repurpose and organise content.   The ultimate goal of our workshop was to help participants generate enough content to populate their calendars for an entire year – a task that

0

Workshops
The year is 2045. Meat is scarce; we’re rethinking our consumption and main meals are plant-based with a side of crickets. It’s a cashless society and your robot friend, Destiny, literally needs to unplug and recharge at the end of the day. Art imitated life at Sensory Underground – an immersive dining experience featuring Tokyo Tina, in Federation Square’s underground labyrinth. This reality could be admired as utopian, or as dystopian, depending on which side of the coin you’re looking at. But it was genuinely an experience to delight all
0

Workshops
Many years ago, I was fortunate enough to be the Executive Director of UDIA in Western Australia and was approached by a chapter from ‘the eastern states’ to start Women in Property in WA. I baulked at the idea, as the Western Australian chapter of UDIA was highly inclusive of women as well as younger professionals. We decided to support the inauguration of Outlook for Young Industry Professionals instead. Fast forward a few years and I find myself working within the property industry in Melbourne, for and with developers, project
0

Lead Nurture, Strategy, Workshops
Larry Fink, Founder, Chairman and Chief Executive Officer of BlackRock, Inc, the world’s largest asset manager, has published his latest letter to CEO’s. This year’s theme is “Purpose and Profit”, which can be easily translated to the property industry. Mr Fink says that “As we enter 2019, commitment to a long-term approach is more important than ever – the global landscape is increasingly fragile and, as a result, susceptible to short-term behaviour by corporations and governments alike.”Furthermore, Fink says,“One thing, however, is certain: the world needs your leadership. As divisions
0

Workshops
It’s every Marketing Manager’s nightmare. The presentation of creative that results in subjective comments like, “I don’t like that blue colour”. In a positive and supportive work culture, people feel comfortable presenting new ideas and concepts early, knowing that they will evolve substantially. For example, as a Marketing Manager it’s your job to brief a project’s brand to the creative agency. At this stage, you don’t involve the wider project team or seek feedback on your brief. Why? Because you feel that that is your role, and the rest of
0

Strategy, Workshops
As part of Property Republic’s aim to drive creativity and growth among our team members, we’ve implemented an “innovation hour” each week.  The idea is to set aside time to learn something new or develop innovative initiatives outside of our business-as-usual tasks. This gives us the opportunity to sharpen our skills and knowledge as marketers – an important consideration in the fast-evolving digital marketing world. We also consider it extremely important to engage in bite-sized training or education opportunities where possible. We’ve gathered some of our favourite short courses and free tools that we love to use to further our skills.   Primer   For marketers who are always on the
0

Strategy, Workshops
Property Republic’s Key Takeaway:Educating and upskilling your workforce on industry advances and digital aptitude engenders business success.For our third and final instalment of our top takeaways from Adobe and Econsultancy’s Digital Intelligence Briefing: 2018 Digital Trends report, we discuss the undeniable value of the educational and digital training for companies’ employees.“Top-performing organisations are twice as likely to be making significant investment in digital skills and education in 2018.” The report’s findings strongly suggest that significant investment in digital skills and training forms an obvious correlation with business success. The graph below depicts
0

Project Marketing, Strategy, Workshops
It’s a common problem in many organisations: the misalignment between the sales and marketing teams. We’d all agree that it’s imperative that they need to work hand in hand. But some sales and marketing teams barely speak to one another. Fact. They both have the same objective – to drive sales and revenue. Marketing’s role is to generate qualified leads, manage the customer experience, increase brand awareness and create a brand-appropriate sales environment. The sales team’s role is to turn the qualified leads into sales, live the brand and provide an
0