Content Marketing, Strategy, Workshops

Celebrating our Content Event

On Friday 28th February, the Property Republic team hosted our first ever event – The Ultimate Content Planning Workshop.


The day’s activities intended to educate attendees on the many ways an effective content marketing strategy can benefit their brand and enhance their customer experience. It also encouraged participants to generate ideas on the many ways they can create, curate, repurpose and organise content.


The ultimate goal of our workshop was to help participants generate enough content to populate their calendars for an entire year – a task that can seem quite overwhelming for many property marketers.


The day’s agenda was filled with interactive exercises that encouraged idea generation around everything content marketing, including:


– Content pillars

– Creating a great blog

– Blog topics

– Content repurposing

– Hashtags

– Content types

– Content platforms and channels


We were incredibly pleased with the participation from all attendees and thank everyone for their enthusiasm and willingness to learn and share ideas!


We were also grateful to have received positive feedback from workshop attendees with 100% of respondents stating that the workshop met or exceeded their expectations.


Respondents also confirmed their three key takeaways from the event being:


  1. Repurposing content;

  2. Preparing content relevant to brand Pillars; and

  3. Tone of voice


It was such a pleasure to host our first event on a topic that our team is extremely passionate about, and we hope all participants from the workshop left with a wealth of knowledge, ideas and inspiration.

If you need help developing content ideas or enhancing your social media strategy, we offer a range of workshops tailored to your needs. Get in touch today!



Judi Carr

A bona fide property marketing queenpin who embraces challenges and new opportunities. Loves a good quiz. Go the Hawks. With a wealth of knowledge and experience in the property industry having worked for some of Australia's biggest developers and property organisations, our Director, Judi, guides and inspires the success of our brand.By combining her extensive property knowledge and passion with her innovative and strategic thinking, Judi always knows how to achieve the best outcomes for clients.