The internet is brimming with accessible marketing resources, but getting our hands on informative, innovative and eye-opening marketing books is an inimitable experience.
The team at Property Republic are passionate about finding opportunities for continuous learning. To help you unlock new skills and discover new knowledge, we’ve gathered some of our favourite marketing books:
In a world where we’re constantly bombarded by information, it can be difficult to sift through the noise and find what’s really valuable. That’s why it’s so important for marketers to deliver valuable and relevant information, through creating content that does not only inform and entertain but also encourages engagement. This is what Joe Pulizzi puts forward in his book, Epic Content Marketing. A ground-breaking guide for every marketer, this book provides us with tools to start creating and circulating content that our customers truly engage with. Through this book, you’ll learn the secret to identifying your content niche, shaping your marketing mission statement, and understanding different content types, assets and other promotion techniques that will identify your brand as an expert in your field.
Storytelling is the most effective form of marketing and communication. Building your brand and connecting with customers requires the powerful and intelligent use of stories, whether it’s providing solutions to customers’ problems or helping them understand products and their benefits. In his book, Building a Brand Story, Miller communicates the seven universal story points that all humans respond to and informs his readers to use these to take customers on a journey. When they encounter a problem, it’s the marketer’s opportunity to guide them towards finding the tools and the confidence to solve it and succeed. Miller encourages and advises marketers to look at customers’ behaviour and understand their motives for taking certain actions. This book is an essential resource if you want to bring unique value to your customers through implementing the power of storytelling.
Many entrepreneurs and innovators struggle to understand how they can make their ideas resonate. In Marketing: A Love Story, brand strategist and bestselling author Bernadette Jiwa illustrates how you can transform the way you use marketing by making it less about promotion and coercion and more about understanding what your customer needs and wants. It encourages marketers to look at the world through the eyes of their customers, anticipating what they need and helping them find it. By putting what your potential customers need at the top of your priorities, you’ll be able to tap into their emotions and build a stronger connection that goes beyond closing a sale. You have nurtured a relationship that continues even after the buying cycle has closed.
Do you have a favourite marketing book? Don’t be shy, tell us your recommendations!