Project Description

No longer Melbourne’s best kept secret

A totally engaged community is now proud to call Atherstone home.  Property Republic works with the dedicated project team to help deliver good news – great infrastructure, community facilities and future amenities, events, plus an employment hub and café.

Our services include Facebook content and campaigns as well as co-ordinating community interviews that are used to engage, educate and entice.

Delivered through collaboration with other external partners, Atherstone was once one of the best kept secrets in Melbourne.  Now it is Victoria’s number one selling masterplanned community (CKC National Land Survey Program December 2017) in every sense of the word.

Key social outcomes:

  • Increased page likes by 197% in 12 months
  • Increased average monthly post impressions by 195% in 12 months
  • Increased average monthly post reach by 172% in 12 months
  • Increased average monthly post consumptions by 162% in 12 months
  • Delivered 1,750 leads from Facebook ad campaigns in 2017

“Property Republic has
had a huge impact
on Atherstone’s success.”

Lisa Theuma
Marketing Manager, Communities